…and all Direct Response Marketers.
Bond and Kevin Halbert, sons of copywriting great Gary Halbert, have announced three exciting new developments concerning the work of their late father…
Firstly, the classic “Boron Letters” have been updated by Bond with some additional notes expanding on the original material.
These letters were written by Gary to Bond while he was serving a sentence in Boron Federal Prison (for the full story of how Gary ended up there, see the “The Dark Side Of Success!”). They set out Gary’s views on life and business and were his way of passing on his wisdom to his son.
Essential reading and you can find them at “The Gary Halbert Newsletter Archives”.
NOTE: The updates are in the original letters, not the new ones near the top of the archive page titled “Boron 2.0”. You’ll need to scroll down the page. At the time of writing this, not all the new material has been added so start at the beginning of the series. The new material is in blue at the bottom of the original letter.
Secondly, as you may have guessed, there is a new series of “Boron” letters.
The original letters were, in fact, only part of what was intended to be a larger work that Gary never completed.
However, he did leave notes and other material for his sons that set out his complete approach to marketing and business.
Bond has taken that material and is now conducting a new marketing campaign following those principles.
And he is documenting the whole process in the new “Boron 2.0” letters.
Essentially, you get to “look over the shoulder” of Bond as he conducts a direct response marketing campaign almost exactly as Gary Halbert would have done.
I cannot emphasise too much just how valuable this could be to you.
Again, you can find these new letters at “The Gary Halbert Newsletter Archives”.
Finally, with probate settled, previously unreleased material from Gary is likely to be made available soon.
To stay up to date on these developments, you can join the Halbert mailing list at “The Gary Halbert Letter”.