Amazing, but true! There really are gold nuggets of copywriting and direct response marketing advice to be found in “Bird Droppings”.

You see…

… “Bird Droppings” is the title of Drayton Bird’s blog.

Drayton is one of the giants of today’s direct response copywriting and marketing profession.  Regarded by experts as one of the “50 individuals who have shaped today’s marketing”, legendary ad man David Ogilvy once said that Drayton “…knows more about direct marketing than anyone else in the world.”

So worth paying attention to anything Drayton has to say.

He has a guest post on Clayton Makepeace’s blog today titled “Yes friends it’s deja vu all over again – five pieces of advice for the recession”.

Warning!

Drayton is blunt, often rude, controversial and doesn’t hold back.  If you’re easily shocked or politically correct…well, this may not be for you.

For everyone else, read, devour, act upon Drayton’s advice.  He knows what he’s talking about.  Clayton interviewed Drayton a while back and the interview was chock full of classic marketing wisdom combined with contemporary advice.