If you’re at all involved in the world of internet marketing, then you’re probably aware of the recent Stompernet “Formula 5″ launch.

The launch campaign was a great case study to watch and the videos made available for free were excellent with great and usable content.

Now the folks at Stompernet have re-released the program with a “Recession-Busting” payment plan.

And according to internet marketing maven Frank Kern (who is on the “inside” with the Stompernet guys) the promotion is producing a conversion rate of an incredible…

…15% (albeit to a relatively small sample of traffic)!

As Frank says, however, even if that rate halves when the offer is presented to a wider audience, it’s still a fantastic result.

So, what are the copywriting lessons?

Firstly, the letter itself is very good. One worth adding to your swipe file (Here’s where to take a look at the “Stompernet Formula 5″ sales letter).

Secondly, the “magic ingredient” here has nothing to do with copywriting, I’m afraid!  It’s the payment plan that they are making available.

I’ve seen this many times before.  If you can offer an attractive payment plan to make the purchase much more affordable (and in this case, the contrast is between a full payment of $1,997 and a monthly payment of $197) then the response will usually rocket.

Couple of things.

You need to have built the value in your product beforehand, of course.  In this case, with the initial launch there was a horde of people eager for the product but who couldn’t come up with the full amount upfront.

And in this case, the implied promise is that the purchase will be self-funding.  The extra money people may make should easily cover the payments.

The drawback to this tactic, of course, is that you’re funding your customers and there will be people who don’t make the payments.

With information products you have a degree of protection in that the cost of the physical product is relatively small.  The first payment should cover the actual costs of the product plus the shipping at least.

In the Formula 5 case as well, the program is being delivered in instalments so that provides further protection.

And most people will play fair and make the payments.

This is a tactic well worth noting and keeping in mind in these more difficuly economic times.  Customers will struggle more to come up with large upfront payments. So it’s at least worth testing this approach in your business.

I mentioned the sales letter is worth studying and swiping.

Talking about swiping, copywriter John Anghelache has just released a special report “Swiping For Fun And Profit” (How To Find A Treasure Trove Of Hot Online Sales Letters Pulling In Millions Of Dollars!).

I’ve just bought it but haven’t read it yet.  I’ll have a review for you shortly.

However, it’s only US$10 and John’s material is usually pretty good, so I’m expecting this report to contain some useful tips.