…of this example of “How Not To Swipe”.

“Swiping” is undoubtedly a very powerful and useful technique…

…when used correctly, that is.

All too often, however, unscrupulous marketers and copywriters simply copy an ad…

…without understanding why the ad or promotion worked.

Here’s an example from Lawrence Bernstein’s “Info Marketing Blog”…

…“The Case Against Knock Off Artists”.

The original ad is a classic in the weight loss market and well worth studying.

Equally instructive are the reasons why the “knock off” failed abysmally.