Leafing through a copy of “Men’s Health” magazine, came across an ad for the movie “Surrogates”. The ad featured a very stylish Bruce Willis looking for all the world as if he was going to stand in as “Frank” in the next “Transporter” flick! Anyway, it was enough to get me to look into the […]
Marketing And Movie Trailers – Public Enemies
The new movie “Public Enemies” is out shortly… …so as a big Michael Mann fan (“Heat” is one of my all-time favourite movies) that’s reason enough for me to take a look at the trailer… …to see what marketing lessons we can glean. Remember, the point of this series is get some pointers to how […]
Marketing And Movie Trailers – The Proposal
OK, time for another look at a movie trailer. I was going to feature “Public Enemies”… …but I didn’t want you to think that I only ever watch action and Sci-Fi movies! So, I’ve selected the rom-com “The Proposal”. It’s had a strong box office opening and has been a little more successful than perhaps […]