OK, time for another look at a movie trailer.

I was going to feature “Public Enemies”…

…but I didn’t want you to think that I only ever watch action and Sci-Fi movies!

So, I’ve selected the rom-com “The Proposal”.  It’s had a strong box office opening and has been a little more successful than perhaps expected.

From a look at the trailer, the story itself is a contemporary take on “The Taming Of The Shrew” tale…

…with elements of gender role reversal (a classic comedy device) plus “someone goes on a journey” thrown in as well.

Elements of “The Devil Wears Prada” as well.

OK, how does the trailer stack up on our A-I-D formula?

A – Attention

Good start, the alarm clock is a good (if often used) attention grabbing device. It starts off at a fast pace (the music helps here -the classic “Takin’ Care Of Business” by BTO) and we’re drawn in to the plot.  Overall, good job.

Score: 2

I – Interest

The core of the plot is revealed (hot shot lady exec faces deportation so coerces her (male) assistant into marriage so she can stay in the country) and we go off on a journey (to meet the family).  It’s a classic comedy set up and I found the clips funny, so again, good job.

Score: 2

D – Desire

OK, the payoff from a rom-com is the “feel good” factor plus enjoying the comedy.  Based on the trailer I’d be happy to watch the movie…

…although I’m probably not really the core audience for this.

Score: 2

Bonus Mark: 1

I liked the trailer, thought it was well done.  Good use of music (note).  Can see why the movie has done well so far.

TOTAL: 7

That’s my thoughts.  Have a look for yourself below…