OK, time for another look at a movie trailer.
I was going to feature “Public Enemies”…
…but I didn’t want you to think that I only ever watch action and Sci-Fi movies!
So, I’ve selected the rom-com “The Proposal”. It’s had a strong box office opening and has been a little more successful than perhaps expected.
From a look at the trailer, the story itself is a contemporary take on “The Taming Of The Shrew” tale…
…with elements of gender role reversal (a classic comedy device) plus “someone goes on a journey” thrown in as well.
Elements of “The Devil Wears Prada” as well.
OK, how does the trailer stack up on our A-I-D formula?
A – Attention
Good start, the alarm clock is a good (if often used) attention grabbing device. It starts off at a fast pace (the music helps here -the classic “Takin’ Care Of Business” by BTO) and we’re drawn in to the plot. Overall, good job.
Score: 2
I – Interest
The core of the plot is revealed (hot shot lady exec faces deportation so coerces her (male) assistant into marriage so she can stay in the country) and we go off on a journey (to meet the family). It’s a classic comedy set up and I found the clips funny, so again, good job.
Score: 2
D – Desire
OK, the payoff from a rom-com is the “feel good” factor plus enjoying the comedy. Based on the trailer I’d be happy to watch the movie…
…although I’m probably not really the core audience for this.
Score: 2
Bonus Mark: 1
I liked the trailer, thought it was well done. Good use of music (note). Can see why the movie has done well so far.
TOTAL: 7
That’s my thoughts. Have a look for yourself below…
Mike says
Hey Kevin, Thanks for this. I hadn't seen this trailer but I'm glad you posted it – it's funny. It made me want to go watch the movie. It's intriguing. A cool story line with lots of tension – the kind that makes you want to know what happens next. I'd say it scores high on the AIDA scale.It held my interest long enough to sink the desire hook deep enough that I want to go see it to see if they fall in love.
Copywriter_Kevin_Francis says
Mike,
Thanks for your comment! Yes, I was pleasantly surprised when I watched it and I think the writers did a good job with this one. Made me laugh and yes, I want to know how it all turns out. Good observation about the intrigue factor that I didn't mention in the post.
Feel free to post your own scores on any of these. Perhaps we can get a bit of a “Vox Populi” thing happening here. The great John Carlton has an excellent post up on his blog about the “Wisdom Of Crowds” so all comments are welcome!
Kevin
Mike says
Hey Kevin, Thanks for this. I hadn't seen this trailer but I'm glad you posted it – it's funny. It made me want to go watch the movie. It's intriguing. A cool story line with lots of tension – the kind that makes you want to know what happens next. I'd say it scores high on the AIDA scale.It held my interest long enough to sink the desire hook deep enough that I want to go see it to see if they fall in love.
Copywriter_Kevin_Francis says
Mike,
Thanks for your comment! Yes, I was pleasantly surprised when I watched it and I think the writers did a good job with this one. Made me laugh and yes, I want to know how it all turns out. Good observation about the intrigue factor that I didn't mention in the post.
Feel free to post your own scores on any of these. Perhaps we can get a bit of a “Vox Populi” thing happening here. The great John Carlton has an excellent post up on his blog about the “Wisdom Of Crowds” so all comments are welcome!
Kevin