Sep

Marketing And Movie Trailers – Surrogates

Leafing through a copy of “Men’s Health” magazine, came across an ad for the movie “Surrogates”. The ad featured a very stylish Bruce Willis looking for all the world as if he was going to stand in as “Frank” in the next “Transporter” flick!

Anyway, it was enough to get me to look into the movie a little more and…

…wow! OK, I’m a sucker for Sci-Fi but this looks very cool.

Here’s the trailer…

OK on our scoring scheme…

A – Attention

Got my interest, for sure! Wham! No messing around, straight into things. Love the set up and note the “pitch” for the surrogates. Seems awfully familiar to ad copy writers…

“You can live your life without limitations…Be anyone you want to be from the comfort and safety of your own home. Without risk or danger. You can finally live the life you’ve always dreamt of.”

Score: 2.5

I – Interest

From the opening we get into the story and once again, does a good job. Now, I understand the movie is based on a graphic novel series (“comics” to people like me!) and I haven’t read it. People who have read the “book” may see things a little differently, of course. But hey, I’m interested.

Score: 2

D- Desire

Yup, count me in! OK, as mentioned, I’m a Sci-Fi fan and any movie with Bruce Willis has to have something going for it! Plus, I’m intrigued by the story and want to know what happens.

Score: 3

Bonus Mark: 0.5 (I’ve already scored this pretty highly and although I think this is a good trailer, it’s not THAT good!)

Overall, love the trailer and I’ll be seeing the movie (OK, that might have something to do with not having been to the movies for ages…I’ve been locked away working for the last month or so)!

Total: 8

OK…what do you think? Feel free to post a comment…

UPDATE: Ended up going to see the movie the other day and I have to say it was a little disappointing. Couple of good plot twists but at the end the movie just seemed to fizzle out. Enjoyed the evening out, but I’ll pass on the DVD. As I said, not a bad movie, just I was expecting (hoping?) for a little more.