I was a little surprised, and delighted to see a movie made recently about legendary showman and pioneering marketer P.T. Barnum. The Greatest Showman [DVD] [2017] Now, Barnum is a somewhat misunderstood figure…probably best know for something he never actually said! In fact he was a very skilled promoter and entrepreneur and one of the […]
Marketing And Movie Trailers – The Dark Knight Rises
The final movie in Christopher Nolan’s “Dark Knight” Batman trilogy is almost here! “The Dark Knight Rises” hits cinemas on July 20 and I’m certainly looking forward to it. The previous instalment “the Dark Knight” was an absolute blockbuster. So, I don’t think there’s any doubt that this movie will be a success… …but will […]
Marketing And Movie Trailers – Prometheus
The movie Prometheus from Ridley Scott (Director of “Alien” and “Bladerunner”, amongst many others) is about to be released in the US and Australia (I believe it’s already showing in Europe). I confess that I have been eagerly looking forward to this ever since I heard about the project. “Alien” and “Bladerunner” are […]
Marketing And Movie Trailers – The Debt
This trailer for the new thriller “The Debt” caught my eye… I’m a big fan of Daniel Silva’s “Gabriel Allon” novels, so the Israeli angle grabbed my attention… …along with an absolutely top-notch cast. Let’s go through our trailer effectiveness review… A – Attention “We should never forget how young they were”.
Marketing And Movie Trailers – Unknown
As “Taken” is one of my favourite movies of the last couple of years… …”Unknown” featuring Liam Neeson in an action-hero role was guaranteed to grab my attention! Here’s the trailer… Let’s see how it stacks up against our trailer effectiveness criteria…