Welcome to our regular look at the month ahead, April 2024… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter is the main holiday and this year straddles the months of March and April. Good Friday is on March 29… …and […]
Looking Ahead – Marketing Calendar March 2024
Time to look ahead at the month of March 2024 at the events, anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good fortune and […]
Looking Ahead – Marketing Calendar February 2024
Time to look at the coming month of February 2024 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2024. It’s Chinese New Year on Saturday, February 10 (the “Year of the Dragon”). Celebrations culminate with […]
100 Years Of “Scientific Advertising”
“Nobody should be allowed to have anything to do with advertising until he has read this book (“Scientific Advertising”) seven times. It changed the course of my life.” – David Ogilvy This year (2023) is the 100th anniversary of the first publishing of the book “Scientific Advertising” by Claude Hopkins. It’s widely regarded as one of […]
Looking Ahead – Marketing Calendar January 2024
2023 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar for January 2024. So let’s take a look ahead at some of the events, anniversaries and other occasions that we can put to use for an event-driven […]
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