OK, I confess I’m a BIG fan of “Game Of Thrones”. Borderline obsessed. I’ve read all of the books. Watched every episode of the show and eagerly await each new installment. I pore over reviews and the excellent commentary on the fan site Westeros.org. Now, of course, it’s important as a writer to understand great […]
[VIDEO] – 3 Headline Templates For Better Response
Recently gave a short presentation at the August meeting of the GKIC London chapter titled… …”3 Headline Templates For Better Response And A Fatter Bank Balance”. Here’s the video adapted from that presentation… The aim of this presentation was to give some usable tools for direct response marketers who may not necessarily be specialist copywriters […]
3 Points For More Persuasive Copy
When you write copy, you are first and foremost looking to make a sale. And often in looking to make the sale, we need to persuade the person that we are addressing that they need to make a change. That’s most obviously the case when selling any kind of personal development product… …but it applies […]
How To Write Sales Letters That Sell – Book Review
Over the Christmas break during a trip back to the UK, I finally got around to reading… How to Write Sales Letters That Sell …by the great Drayton Bird. The book was first published back in 1994 and my copy is the second edition (from 2002). The title is commendably straightforward and descriptive. The book […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 56
- Next Page »