I mentioned recently that John Anghelache and Ryan Healy are in the prelaunch phase of a new programme designed to help copywriters get more clients (and make more money!). They’ve released 2 new videos. The first deals with a way to find all the prospective clients you’re ever likely to need. The second covers a contact letter that John has used to great effect (he gets a 40-75% response rate when he used this letter).
Well worth checking out the videos. The quick summary of the message is…
1) Go fishing where the fish are; and
2) Approach prospective clients using classic direct response principles.
Ace copywriter Michel Fortin lends a hand to John and Ryan in his latest blog post “How I Used My Forum As A Marketing Tool”. Michel talks in detail about the process he originally used (and still uses) to attract clients. This is an excellent description of an approach any copywriter can use to build their business. Despite the title of the post, you don’t actually need your own forum to apply these strategies.
At the end of the post, Michel mentions John Anghelache and Ryan Healy and also recommends their videos.
Finally, the incomparable Drayton Bird is involved with launching something called the “European Academy of Direct And Interactive Marketing”. On that site you can get a free (OK, you have to “opt-in” to their list) report called “How To Get A Better Job”. It’s short, but packed with great insights and advice from Drayton. It also includes a couple of excellent prospecting letters that you can swipe.
While I think of it, an excellent resource not just for copywriters but anyone looking for a new job or new clients is “Don’t Send A CV” (or “Resume” in some editions) by Jeffrey Fox. Takes a non-nonsense sales approach to the task (you’re the “product”, potential employers or clients are the “buyer’, why should they buy?) and provides plenty of practical advice.