How A Top Copywriter Views Research…
By Kevin Francis on Nov 25, 2008 in Copywriting
Not me, but superstar copywriter Clayton Makepeace.
Research is one of those unglamorous but absolutely crucial stages in producing sales-pulling copy.
The more effective your research, the better chance you have of coming up with a killer hook or USP.
Clayton’s latest blog post “Turning Research Into Gold” provides a case study on how the “Master” approaches the task.
Don’t miss the link to the finished sales letter that’s near the end of the post. One worth noting for your swipe file.
Connect With Copywriter Kevin Francis