I’ve mentioned in a number of previous posts the theory of “Socionomics” and how it relates to the prevailing social mood (which has implications for copywriters and marketers in crafting sales messages).

The folks at the “Socionomics Institute” have just made available a landmark paper from Robert Prechter.

If you want to know more about how Socionomics and financial markets interact (and why much of conventional wisdom about the markets is completely wrong) then this 26 page paper will be of interest.

Warning! It was originally published in the “Journal Of Behavioral Finance”. So some knowledge of finance and markets is required otherwise this will be a tough read.

The paper is available here.