OK, bit of an experiment today.  Having been looking into exactly what the WordPress blogging platform can do, I am pretty impressed. Even for a non-technical person like me, it’s easy to add video from places like YouTube.

Here’s something from John Carlton on the basics of a sales message.  It includes a very good example of how a single word can make a big difference in a sales letter…

In this case,  a single word is enough to cause a problem and potentially lose the reader.  At the highest levels in copywriting, it’s this sort of thing that makes the difference and it’s what sets masters like John Carlton apart from the rest.