Copywriting Video – About Bullets
By Kevin Francis on Aug 10, 2008 in Copywriting
Here’s #12 in ace copywriter John Carlton’s “Copywriting Checklist” video series.
It’s all about “bullets”. It doesn’t go into how to write them (there’s not enough time in the video and there are plenty of good resources out there that cover the topic).
But John shares some little “nuggets” about how to use bullets effectively (plus one type of bullet to use sparingly). Plus an excellent tip on producing powerful copy.
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