Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day.

Full of great material, as always, including these words from Pete on how to become a good copywriter…

“Frankly, you should be writing everyday; and not just sales letters either.”

Pete goes on to recommend keeping a journal as well as writing some form of copy.

“The point is to write and write often.”

If I’ve mentioned this tip before, I make no apology.  The late, great Gary Halbert was also a vigorous advocate of this practice.

Some other suggestions as to how you can put this idea into practice…

1. Publishing a blog is one way to practice your writing skills.  The discipline of writing on a regular basis and coming up with ideas for posts will help with client projects.

2. Writing proposals and marketing your own services is another way.  If you’re a freelance copywriter then it’s a good idea to be continually promoting your services.

3. It may even be worth taking on a small amount of relatively low paid work (for example, article writing or autoresponder emails).  You get to practice your writing while still getting some payment.  Don’t take on too much of this kind of work, however. It can distract you from the higher paying copywriting jobs that you really want.

Oh, and the choice of the word “being” in the title of the post is no mistake.  I’ve noticed that even the established, good copywriters follow this discipline.

It’s one reason they became good in the first place and one reason they remain good copywriters.