One copywriting blog I love to read is Ben Settle’s “Copywriting Grab Bag”.
Might have something to do with Ben and I sharing a love of movies and drawing out copywriting and marketing lessons from them.
He has a great post up called “Pulp Fiction’s Secret Marketing Lesson”.
In the post he gives you a big tip about how to make your services as a copywriter more valuable…
…and more in demand.
It’s a subtle shift…
…but powerful.
Discover this for yourself in “Pulp Fiction’s Secret Marketing Lesson”.
P.S. Here’s another copywriting tip for you. Study how Ben formats the post. You might notice it’s similar to what I do with my posts. It’s deliberate.
P.P.S. Talking about movies, I’m probably going to see “Quantum Of Solace” over the weekend and I suspect there will be some more material for the “Dark social mood” idea that we have discussed. Look out for the update…