First up, a “Happy Thanksgiving” to everyone in the USA!
Now, possibly the world’s greatest living copywriter is the legendary Gary Bencivenga.
And over at “The Total Package” Gary has just guested with a post titled…
“The 3 Greatest Copywriting Lessons I Ever Learned”
So what are the 3 lessons? Here in Gary’s own words, the first lesson…
“First, I had to learn that effective copywriting is salesmanship in print, not clever wordsmithing. Some writers never learn this, but I was lucky to have a few ogres for copy chiefs early on.”
“The second thing I had to learn is that writing is not spontaneous creative combustion.”
And the third lesson?
You can discover it along with Gary’s full comments in the article here.
While we’re on the topic of Gary Bencivenga and his work, there’s an excellent post over at Laurence Bernstein’s “Info Marketing Blog” where you can grab a copy of one of Gary’s letters.
…is the title of the post and you’ll be well rewarded for the time invested in reading it.