One of the key parts of any advertisement is the headline. But it’s not just advertisers who want to “grab eyeballs”…newspapers and magazines have the same need and were writing attention-grabbing headlines well before the first direct-response copywriter put pen to paper (or whatever it was they were using!). So, the advice from great copywriting […]
Copywriters…The Importance and Essentials of Layout
I confess, I’m a bit of a “Nerd” when it comes to things like fonts and typefaces. So, when I was doing some work on a Powerpoint presentation recently, it was a good excuse to refresh my memory on the topic. While browsing through YouTube, I came across a very interesting presentation…”The Importance of Layout”…from […]
9 Tested Ways to Boost the Sales Impact of Any Ad Copy
Every so often, I will cast my eye over my large collection of copywriting and direct response marketing books. I sometimes do this when I’m in search of inspiration for a new project. Other times, like this one, it’s more for the purposes of a general reminder of the copywriting lessons provided by the greats […]
Are These Type of Graphics Costing You Sales?
I recently came across this article… “Corporate flat art proves big business is infatuated with ugliness” …and it caught my attention. That’s because there’s was something bugging me about a number of online sales letters that I had read in the last week or so. This article made me realise what it was…the letters contained […]
Need A ‘Killer’ Headline? Try This…
“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” – John Caples, writer of the classic headline “They laughed when I sat down at the piano…but when I started to play…” Headlines are one of the most important parts of any piece of […]
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