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Category: Video MarketingVideo continue to increase in importance for online marketers in 2012. Thoughts from “Mr Video” (aka Perry Lawrence)… “Mr Video’s Video Predictions For 2012″ There are 10 in all. First three… 1. Quality, Quality, Quality Not too hard once you get started. The “experience effect” tends to kick in and you get more proficient. 2. [...]
Copywriters…UPDATE (19 November 2011): The “Crazy 8″ webinar took place yesterday (17 November US time, 18 November here in Australia)… …and BOY did the team over-deliver! Now if you missed out, it’s not too late… …because the webinar was recorded. You can still “register” here… www.keepkenstrong.com …and you’ll get not only some amazing bonuses but [...]
Want some pointers to writing killer video sales letters? Look no further than the infomercials on TV like this one promoting the incredible “Slap Chop”! Has all the classic elements…
Here’s a marketing video featuring the Sydney Opera House that I think you’ll enjoy. It’s based around the “Ship Song” by Nick Cave. I both LOVE this video… …and HATE it… …as I’ll explain after you’ve had a chance to watch it… OK, wonderful song and wonderfully filmed. Hits lots of emotional hot buttons… …and [...]
…but you’re going to create a killer video! Or… “A simple letter is beyond you…but a Hollywood blockbuster…no problem!” OK. Get the picture. Look, the above comments (hopefully) don’t apply to you. But I’m going to go on a mini-rant about something that is annoying me at the moment. Bear with me because what I [...]
Some useful copywriting points to note in a video that’s been causing something of a stir with comments like “Has Alabama’s Dale Peterson created the best political ad ever?” Here’s the video… Here are a couple of the points that struck me…
Over at Clayton Makepeace’s blog, there is a special guest post from marketing maven Rich Schefren. It’s all about TV pitchman Billy Mays and the marketing lessons to be learned from his work. In a nutshell… “…Billy knew how to do something that very few marketers realize is even possible. He knew how to create [...]
Here’s something a little different from the usual marketing video clips that we’ve been looking at. It’s from one of my favourite authors, Steven Pressfield. His best known book is probably “Gates Of Fire”, a retelling of the epic battle between the Greeks (mainly Spartans) and the Persians at Thermopylae in 480 B.C. Steven’s latest [...]
…from Billy Mays. After yesterday’s post, I couldn’t resist putting up one of Billy’s “Mighty Putty” infomercials. Love the part with the truck! Who wouldn’t want some of this stuff! My only slight quibble with this is that the offer is a little ordinary…great value for sure, but ordinary.
Sad…shocked really…to hear the news of the death of Billy Mays on June 28. I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently. When I started to look more closely at marketing with video, the name Billy Mays came [...]
Went to see the “Terminator Salvation” movie the other day… …so I’ll take the opportunity to make a few comments about the movie and also continue the series of taking a look at the trailer to see if we can get some tips for marketing videos. What I’m going to do when looking at trailers [...]
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