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Category: Success Tips…to be more successful. While researching a current project today, I dug out an old set of Jay Abraham CDs. These are the recordings of a seminar Jay held back in 2002. One of the speakers was Brian Tracy, someone I have a lot of time for. Brian was speaking about entrepreneurship and success and [...]
…as a copywriter. In this weekly “Copywriting Notes” post, I’m going to continue with the focus on “mindset” and it’s importance to success in any endeavour, including copywriting. One of my favourite “success” texts is “The Science Of Getting Rich” by Wallace Wattles. Originally published in 1910, it’s a remarkable work and…
Happy New Year! May I wish you, your family, friends and associates a very happy and prosperous 2009! Prosperous? Of course. Look, there’s no doubt that economic conditions will be challenging. But that doesn’t mean that you can’t prosper…
Today we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter. When I originally read this interview, this was the section where I really went “Wow!” and sat up and took even closer notice than before. You [...]
…both your bank balance and something MUCH more important. Lawrence Bernstein over at his “Info Marketing Blog” has a suggestion that may strike you as being crazy… …but that I can vouch from personal experience will work for you. It’s quite simply…
While I was checking out the new series of “Boron Letters 2.0″ last week, I noticed another article in the Gary Halbert Newsletter archives titled “Mindset”. This looks like it might be a draft “from the archives” because Gary’s son Bond has added some notes. It contains a typical Halbert story with a message…
One copywriting blog I love to read is Ben Settle’s “Copywriting Grab Bag”. Might have something to do with Ben and I sharing a love of movies and drawing out copywriting and marketing lessons from them. He has a great post up called “Pulp Fiction’s Secret Marketing Lesson”. In the post he gives you a [...]
Trawling through master marketer and copywriter Dan Kennedy’s site recently, I came across a linked site “Dan Kennedy Politics”. Looks like Dan set the site up to publish his thoughts about the recent US election. However, also included is a brief report “How To Think About Money – Made Simple”. Dan is unquestionably one of [...]
…master copywriter Gary Bencivenga (with a title like that, couldn’t really be any other copywriter!). Gee, it’s been a while since I posted in this “Copywriting Notes” series. Hat tip to Lawrence Bernstein for alerting me to a new project from the great Gary Bencivenga. It’s called “Success Bullets” and it’s all about…
Copywriters obviously aren’t the only people who struggle with the demon of procrastination. But, as I said in a previous post about dealing with “resistance” it’s something that anyone involved in a creative endeavour seems to struggle with. Procrastination comes in various forms. One is the idea that you don’t know enough just yet to [...]
Last week I talked about some general health and fitness tips for copywriters. This week I’m going to mention a few resources that I’ve found helpful. One of the biggest health risks for a copywriter, particularly if you work from home, is an overly sedentary lifestyle. This can have all sorts of undesirable consequences, not [...]
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters. That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in [...]
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