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Category: Success Tips…although pretty much anyone will find these tips helpful. 3 posts on the theme of “Productivity” from copywriters who know what they’re talking about… First up, Michel Fortin… “Get More Done Faster With These 6 Tips” KEY IDEA: The power of deadlines. Next, Dean Rieck… “7 easy time management tips for copywriters” KEY IDEA: Daily [...]
At this time of year, it’s only natural to look forward and set out goals and objectives for the year. Here’s a selection of tips and resources to help make those goals and objectives a reality and make 2012 a big success. First a classic piece from copywriting giant John Carlton… “The Rest Of Your [...]
“Do The Work”! That’s the title of a new book from Steven Pressfield that’s all about taking action and completing your creative projects faster… …and avoiding the agonies of endless procrastination. Pressfield has talked about this before in his excellent book “The War Of Art”. “Do The Work” is his “manifesto” to put into practice [...]
Great series of posts recently by Randy Gage on the topic of HEALTH… …that will be of particular interest to copywriters and marketers. Of course, good health is important for everyone… …but for independent entrepreneur types like us, it’s especially so. There are 7 posts in the series…
Public service announcement time. No doubt you’ve been following events in Japan and are as horrified as I am at the scale of the destruction. Here in Australia (and NZ) we’ve had our fair share of natural disasters this year… …but they’re dwarfed by the devastation in Japan. Here’s a way you can help to [...]
…and marketers…in fact, pretty much anyone! Let’s face it, copywriting and creating effective direct response marketing campaigns can be mentally gruelling at times. So, I was most interested in a recent article in the Australian edition of “Men’s Health” with the title… “Choosing Sides – Harness the hidden power of your brain’s separate hemispheres to [...]
…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a [...]
“We cannot solve our problems with the same thinking we used when we created them” – Albert Einstein …or, wherever you are in life at the moment, your best thinking got you there. Why the quote? Well kind of sums up the message of the main speaker at the afternoon session of the Crocodile Marketing [...]
Been a while since I posted a “Copywriting Note”. But I recently came across something that will give you a profound insight into what you need to do to achieve big success in copywriting, marketing… …or just about anything, in fact. It’s from copywriting giant David Garfinkel… …and it’s a post he wrote over at [...]
If you’re the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn’t use fancy words when “a tiny trace or amount” would do!) of self-doubt, then you can skip this post. If you’re like most of the rest of us, however, then this might contain [...]
Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day. Full of great material, as always, including these words from Pete on how to become a good copywriter…
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