Archive for Success Tips

…and marketers especially.

Seems to be a thought on a few people’s mind lately.

We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”

…and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap.

(By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a killer introductory bonus…well worth checking out here.)

So when I saw this new cartoon from Tom Fishburne…

The Peril Of The Shiny Object For Copywriters...

… I couldn’t resist posting it!

So, what exactly is a “Shiny Object”?

Well…

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“We cannot solve our problems with the same thinking we used when we created them”

- Albert Einstein

…or, wherever you are in life at the moment, your best thinking got you there.

Why the quote?  Well kind of sums up the message of the main speaker at the afternoon session of the Crocodile Marketing conference, Pat Mesiti.

Now, like many people who teach about success and prosperity, Pat has attracted his fair share of controversy, critics and detractors.

However, I’ve now seen Pat speak twice and he’s someone well worth listening to, in my opinion.

His message isn’t new.  The idea that how we think determines the results we get in life is almost conventional wisdom in the world of personal development.

But Pat has a unique and very dynamic way of getting his point across.

And his key points…

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Right Way To SuccessBeen a while since I posted a “Copywriting Note”. But I recently came across something that will give you a profound insight into what you need to do to achieve big success in copywriting, marketing…

…or just about anything, in fact.

It’s from copywriting giant David Garfinkel…

…and it’s a post he wrote over at John Carlton’s blog.

The post itself is titled “The Big Lie”…

…but the subtitle…

…”Want To Know The Dark Secrets Behind Monster Success? It’s Not Pretty”…

…gives a better idea of what it’s all about.

In a nutshell…

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If you’re the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn’t use fancy words when “a tiny trace or amount” would do!) of self-doubt, then you can skip this post.

If you’re like most of the rest of us, however, then this might contain a useful marketing lesson.

Over at Clayton Makepeace’s blog, copywriter Daniel Levis posted an article the other day called…

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Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day.

Full of great material, as always, including these words from Pete on how to become a good copywriter…

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