Archive for Success Tips

Right Way To SuccessBeen a while since I posted a “Copywriting Note”. But I recently came across something that will give you a profound insight into what you need to do to achieve big success in copywriting, marketing…

…or just about anything, in fact.

It’s from copywriting giant David Garfinkel…

…and it’s a post he wrote over at John Carlton’s blog.

The post itself is titled “The Big Lie”…

…but the subtitle…

…”Want To Know The Dark Secrets Behind Monster Success? It’s Not Pretty”…

…gives a better idea of what it’s all about.

In a nutshell…

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If you’re the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn’t use fancy words when “a tiny trace or amount” would do!) of self-doubt, then you can skip this post.

If you’re like most of the rest of us, however, then this might contain a useful marketing lesson.

Over at Clayton Makepeace’s blog, copywriter Daniel Levis posted an article the other day called…

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Categories : Marketing, Success Tips
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Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day.

Full of great material, as always, including these words from Pete on how to become a good copywriter…

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…to be more successful.

While researching a current project today, I dug out an old set of Jay Abraham CDs.

These are the recordings of a seminar Jay held back in 2002.

One of the speakers was Brian Tracy, someone I have a lot of time for.

Brian was speaking about entrepreneurship and success and one thing he said really stood out.

Successful people spend most of their time…

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…as a copywriter.

In this weekly “Copywriting Notes” post, I’m going to continue with the focus on “mindset” and it’s importance to success in any endeavour, including copywriting.

One of my favourite “success” texts is “The Science Of Getting Rich” by Wallace Wattles.  Originally published in 1910, it’s a remarkable work and…

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Jan
01

2009 Is Here! Happy New Year!

Posted by: Kevin Francis | Comments (0)

Happy New Year!

May I wish you, your family, friends and associates a very happy and prosperous 2009!

Prosperous?  Of course.

Look, there’s no doubt that economic conditions will be challenging.

But that doesn’t mean that you can’t prosper…

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Categories : General, Success Tips
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Today we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter.

When I originally read this interview, this was the section where I really went “Wow!” and sat up and took even closer notice than before.

You see, Gary and Clayton started talking about the mindset of a successful copywriter and in particular how both of them are fans of “Psycho-Cybernetics”, the great personal development classic by Maxwell Maltz.

If you’re looking for the “missing link” to your success as a copywriter, this section of the interview may well provide some valuable signposts.

Here’s Gary… Read More→

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Dec
08

A Tip For Copywriters To Boost…

Posted by: Kevin Francis | Comments (0)

…both your bank balance and something MUCH more important.

Lawrence Bernstein over at his “Info Marketing Blog” has a suggestion that may strike you as being crazy…

…but that I can vouch from personal experience will work for you.

It’s quite simply…

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While I was checking out the new series of “Boron Letters 2.0″ last week, I noticed another article in the Gary Halbert Newsletter archives titled “Mindset”.

This looks like it might be a draft “from the archives” because Gary’s son Bond has added some notes.

It contains a typical Halbert story with a message…

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One copywriting blog I love to read is Ben Settle’s “Copywriting Grab Bag”.

Might have something to do with Ben and I sharing a love of movies and drawing out copywriting and marketing lessons from them.

He has a great post up called “Pulp Fiction’s Secret Marketing Lesson”.

In the post he gives you a big tip about how to make your services as a copywriter more valuable…

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