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Reality Check On Social Media Marketing From Dan Kennedy

Just finished reading the latest edition (4th) of Dan Kennedy’s… …”The Ultimate Marketing Plan”. I ‘d read a previous edition (2nd) many years ago and decided it was time for a “refresher” course in the basics and see what new material Dan thought worth including. The new edition is a comprehensive update… …while still containing [...]

Feb 05, 2012 | 2 comments | View Post

Social Media Marketing With The Rolling Stones

Here’s a mini case study of social media marketing in action that I think contains a number of marketing lessons. It starts with me logging in to my personal Facebook account to check up on a couple of social activities I’m involved with. And on my wall I notice this… “The Rolling Stones – Here [...]

Jan 29, 2012 | 0 comments | View Post