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Category: NewsJust received an email from Bond Halbert, son of the late, great Gary Halbert. It’s a year since Gary passed away. Can’t believe it. Cliche, I know, but it really is amazing how quickly time passes. Another sign of advancing years, I guess! Anyway, to mark the occasion, there’s a new article up at the [...]
OK, I know I said the next post would be about the “Some Readers May Be Offended” headline, but something has come across my desk (well, “Inbox”, really!) that I think you will find of benefit. Gary Bencivenga is one of the modern day legends of copywriting. Couple of years ago he held a “One [...]
Quick post to alert you to a new and very worthwhile special report relevant to marketers and copywriters from Rich Schefren and Jay Abraham. It’s called the “Maven Matrix Manifesto” and, in a nutshell, it’s about how to position yourself as the authority or the “Go-To Guy” (or “Gal”, of course!) in your market. Haven’t read [...]
One of Australia’s top copywriters, Pete Godfrey, is going “On The Road” this February and March to present a series of one day seminars called “Turn Words Into Money”. If you’re a business owner looking to get more out of your marketing or a copywriter looking to boost your skills and add to your “bag [...]
…Insiders Reveal “Trouble Was Brewing For Years!” Did that headline get your attention? Even if it is a little, shall we say, “sensational”? A little “National Enquirer” perhaps? But if you’ve read this far I’m pretty sure you’re wondering what this is all about. And there’s a lesson in that of course. I’ll reveal what [...]
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