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Marketing Observations While On The Road

I’m currently in the UK spending Christmas with family.  One of the things I enjoy when “on the road” is observing how business and marketing is conducted differently in different countries. Here are 3 observations that provide reminders of timeless marketing principles… 1) People Like “Fast” It might be something of a marketing cliche but [...]

Looking Ahead – Marketing Calendar January 2012

Upcoming events and anniversaries in January 2012 you can use for marketing…

Marketing Trends 2012 – Take 1

OK, at this time of the year (and usually into January) it’s the custom for experts and commentators to comment on the trends and other developments they see for the year ahead. Here’s one of the first that I’ve seen from the folks at Trendwatching.com. They picked out “12 Crucial Consumer Trends For 2012″. The [...]

Before Running A Groupon Promotion, Read This…

…and the same applies to any other coupon type deal. Now I confess, that I haven’t paid too much attention to the whole Groupon and online-coupon frenzy. Sure I was aware that it was going on… …but it wasn’t directly relevant to my clients. However, couple of things have made me pay a little more [...]

December Is Here…Recap Of Holiday Promotion Ideas

December is here, the Advent Season has arrived… … holiday marketing campaigns are in full swing. In my inbox this morning was a “12 Days Of Christmas” themed campaign… (let’s overlook the fact that officially the 12 Days of Christmas starts on…Christmas Day) …and event the spammers are getting in on the act! Subject line [...]

Social Media Marketing – New, Improved Snake Oil?

Beware the lure of the “magic pill”! Click to read on…

When “Success” Might Put You Out Of Business…

Here’s a cautionary tale about the potential problems using a service like Groupon… …and how having too many customers can be a BIG, business-threatening problem… “Groupon demand almost finishes cupcake maker” In brief… “Rachel Brown, who runs the Need a Cake bakery in Reading, Berkshire, launched an offer via the money-saving website in the spring [...]

Yet More Holiday Promotions Ideas For Marketers

“Theme marketing is one of the most powerful things you can do” Dan Kennedy – Millionaire Maker And Direct Response Marketing Maven One of the most popular posts on this blog is… “More Holiday Promotions Ideas For Marketers” I actually published this back in October 2010 but the tips and strategies will still produce great [...]

Info Products For Marketers Made Easy – Part 3

In the first two parts of this series on how marketers can quickly and easily create Info Products to use in their business… …we looked at how you can use Private Label Rights material… “Info Products For Marketers Made Easy – Part 1″ …and also how to use articles… “Info Products For Marketers Made Easy [...]

Looking Ahead – Marketing Calendar December 2011

Click on the image to read the full post…

Info Products For Marketers Made Easy – Part 2

In the previous section of this series… “Info Products For Marketers Nade Easy – Part 1″ …we looked at how you can use Private Label Rights material to create your own Info Products to use in marketing. In this nest section we look at… Creating Info Products From Article Content One cost effective method of [...]

Halloween…SCARY Marketing Mistakes You Might Be Making…

…and not just at Halloween time but all year round! OK, I confess that the primary reason for this post is to give me an excuse to use my special Halloween CopyDoodles like this one… But I have to say it is FRIGHTENING how much money you might be missing out on through SCARY marketing [...]