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Wednesday, November 5th, 2008OK, this video is actually called “A Few Good Creative Men” but I think they really meant copywriters!
Came across this at Pete Godfrey’s “Master Class” over the weekend and what can I say? It’s very funny.
Enjoy!
Nice Copywriting Example Of Entering…
Tuesday, November 4th, 2008…the conversation in the prospect’s mind.
On the way back from Pete Godfrey’s copywriting “Master Class” last weekend, as I was going through security I noticed this little headline in an ad placed in the blue trays provided for people to put their laptop PCs (before sending them through the security scanner)…
“Did You Really Need To [...]
Copywriting And The Coming Biz-Op Explosion
Saturday, October 25th, 2008Continuing my recent theme of how copywriting and marketing will need to adapt to changed economic times, Lawrence Bernstein has a new post up titled “Recession Beater #7: The Coming Business Opportunity Explosion”.
In difficult economic times, people tend to be even more interested in ways to make some extra money…
Attention Tourism Australia…Here’s “How To Advertise Foreign Travel”…
Friday, October 24th, 2008…and tourism, in general, for that matter.
Serious copywriters and direct response marketers will be familiar with the classic work of David Ogilvy promoting tourism and foreign travel.
In the the classic “Ogilvy On Advertising” (a must-have for all copywriters and marketers), one chapter is devoted to the subject (titled, no surprise, “How To Advertise Foreign Travel”).
Here’s [...]
Example Of An Old Idea To Increase Sales…
Tuesday, October 21st, 2008There’s a local chain of bakery shops in Australia called “Bakers Delight” (I believe they’ve expanded overseas but trade under a different name…a Canadian correspondent recently informed me of her first experience of Vegemite at one of their shops!).
Anyway, they are currently running a promotion with the theme of…
More About Serious Marketing And Copywriting In Tough Times…
Sunday, October 19th, 2008I make no apology for frequently mentioning Lawrence Bernstein’s “Info Marketing Blog”. It really is an essential resource for copywriters and anyone serious about the business of marketing.
Lawrence sent an email to his list over the weekend and I loved this comment…
Memo To Dell: The “Cool” Position…
Thursday, October 16th, 2008…is taken!
Been meaning to comment about this item for a while and was reminded yesterday when I popped into the city and saw the offending ads once again.
Dell computer has been running some ads down here in Sydney promoting their computers as being cool, hip and stylish (the theme seems to be the somewhat lame [...]
Copywriting And Marketing In Tough Times…
Monday, October 13th, 2008Back to the 1970s or is it the 1930s?
I’ve refrained from commenting too much about the chaos and mayhem sweeping the financial markets in recent months.
Not because I haven’t been aware of what’s been going on and it’s significance. After all, I worked in banking for over 20 years and I’m an avid student of [...]
A Cautionary Tale Of Event Marketing…
Friday, October 3rd, 2008Been doing a fair amount of work marketing seminars and similar events lately.
So my eye was drawn to this item about an event marketing disaster (“You’re Fired! Trump Lands Aussie In $2.5m Hole”).
In brief, a local promoter hired Donald Trump to come to Australia for a speaking tour and his company has now gone under [...]
Copywriting “Master Class” With Pete Godfrey…
Thursday, October 2nd, 2008…is coming up real soon!
I must confess to being remiss in bringing this to your attention but I have been flat out recently (hence the lack of posts as well..sorry!)
Anyway, Pete’s third (and final) “Master Class” is fast approaching. It’s on Friday Oct 31, Saturday Nov 1 and Sunday Nov 2 at the Hilton in [...]