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Category: MarketingI’ve discussed using Groupon as a marketing channel in previous posts… “Marketing And The Holy Groupon” “When ‘Success’ Might Put You Out Of Business” “Before Running A Groupon Promotion, Read This…” However, as it seems that running a Groupon (or other “daily deal”) promotion is the latest “hot” trend in marketing… …I feel obliged to [...]
Time to look forward to the coming month (March 2012)… …and review the events, anniversaries and holidays that we can take advantage of to build a marketing campaign, product launch or promotion around. Let’s start with strictly Australian events… …and there are a few this month. Mar 1- First day of autumn (already!) Mar 3 [...]
It’s that time of the month again to look forward at next month (February 2012) and review the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. As an aside, seems it’s never too early to get started on your preparation. I was aghast to see [...]
In case you missed any of the individual posts… …here’s a roundup of the series “Marketing Trends For 2012″ Marketing Trends For 2012 – Take 1 Marketing trends For 2012 – Take 2 Marketing Trends For 2012 – Take 3 (Trends In Video) Marketing Trends For 2012 – Take 4 (Frank Kern) Marketing Trends For [...]
What happens when every business offers a loyalty card?
Best known for his prowess with Google Adwords (and now Facebook Ads)… …Perry Marshall is also a smart marketer, highly connected and well worth listening to. He’s come up with 10 predictions for 2012, including these 2 that I think are particularly worth taking note of… 2. Cost Per Impression for online marketing exceeds that [...]
From Frank Kern, his “State Of The Internet 2012″ address. Not so much a discussion of what’s “new and fabulous”… …rather some solid advice on BUSINESS fundamentals and what’s really important in being successful and making money. Most likely, none of this will be new to you BUT coming from Frank Kern, someone regarded as [...]
Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a [...]
Master copywriter Michel Fortin shares his marketing predictions for 2012… “My 2012 Predictions Are In…” Michel is an outstanding copywriter and marketer who tends to have his finger on the pulse of the marketing world. Had the opportunity to meet him and speak at length when I attended the “Breakthrough Copywriting” seminar a few years [...]
The post Christmas sales are in full swing… …so this great Tom Fishburne cartoon is timely… Read the original post at… “on the 12th day of Christmas retailers gave to me”. Sales can be a great way to boost sales and profits in the short term… …but they carry great risks to long-term profitability if [...]
Get started on the high-payoff marketing action of preparing a marketing calendar…
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