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“We cannot solve our problems with the same thinking we used when we created them”

- Albert Einstein

…or, wherever you are in life at the moment, your best thinking got you there.

Why the quote?  Well kind of sums up the message of the main speaker at the afternoon session of the Crocodile Marketing conference, Pat Mesiti.

Now, like many people who teach about success and prosperity, Pat has attracted his fair share of controversy, critics and detractors.

However, I’ve now seen Pat speak twice and he’s someone well worth listening to, in my opinion.

His message isn’t new.  The idea that how we think determines the results we get in life is almost conventional wisdom in the world of personal development.

But Pat has a unique and very dynamic way of getting his point across.

And his key points…

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Shock waves swept through the Direct Response Marketing community in Australia recently…

…when the “Wizard Of Words”, copywriter Pete Godfrey announced that he was leaving Crocodile Marketing…

…the company he had set up with David McMahon only around 18 months ago.

According to Pete, he decided to move on because…

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Dollars-In-Marketing-Books…well worth your attention.

Before that…

“Happy 4th of July Weekend!”

…to all in the U.S.A.

Back to the two new marketing books.

The first is…

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The July 2009 issue of Reader’s Digest Australia contains their annual “Most Trusted Brands” survey.

For the sixth year in a row, Cadbury comes out on top.  Panadol and Band-Aid are #2 and #3.

The rest of the top 10 are…

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Sad…shocked really…to hear the news of the death of Billy Mays on June 28.

I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently.

When I started to look more closely at marketing with video, the name Billy Mays came up as a master of the modern infomercial…

…especially the shorter variety that last only a couple of minutes.

And that makes his work perfect for us to get some pointers we can use in our own marketing videos.

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