Archive for Marketing News
Two New Marketing Books…
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…well worth your attention.
Before that…
“Happy 4th of July Weekend!”
…to all in the U.S.A.
Back to the two new marketing books.
The first is…
Marketing – Australia’s Most Trusted Brands
Posted by: | CommentsThe July 2009 issue of Reader’s Digest Australia contains their annual “Most Trusted Brands” survey.
For the sixth year in a row, Cadbury comes out on top. Panadol and Band-Aid are #2 and #3.
The rest of the top 10 are…
Farewell To A Great Modern Pitch Man – Billy Mays
Posted by: | CommentsSad…shocked really…to hear the news of the death of Billy Mays on June 28.
I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently.
When I started to look more closely at marketing with video, the name Billy Mays came up as a master of the modern infomercial…
…especially the shorter variety that last only a couple of minutes.
And that makes his work perfect for us to get some pointers we can use in our own marketing videos.
