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Category: Marketing News“We cannot solve our problems with the same thinking we used when we created them” – Albert Einstein …or, wherever you are in life at the moment, your best thinking got you there. Why the quote? Well kind of sums up the message of the main speaker at the afternoon session of the Crocodile Marketing [...]
Shock waves swept through the Direct Response Marketing community in Australia recently… …when the “Wizard Of Words”, copywriter Pete Godfrey announced that he was leaving Crocodile Marketing… …the company he had set up with David McMahon only around 18 months ago. According to Pete, he decided to move on because…
…well worth your attention. Before that… “Happy 4th of July Weekend!” …to all in the U.S.A. Back to the two new marketing books. The first is…
The July 2009 issue of Reader’s Digest Australia contains their annual “Most Trusted Brands” survey. For the sixth year in a row, Cadbury comes out on top. Panadol and Band-Aid are #2 and #3. The rest of the top 10 are…
Sad…shocked really…to hear the news of the death of Billy Mays on June 28. I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently. When I started to look more closely at marketing with video, the name Billy Mays came [...]
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