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Category: Marketing MindsetHaving worked in investment banking for many years, this item intrigued me… “Goldman Sachs shares plunge after chief Lloyd Blankfein hires high-profile lawyer Reid Weingarten”. Now, I have no more idea of who Reid Weingarten is than anyone else who has read just that article. But clearly Lloyd Blankfein, head honcho of the “Masters Of [...]
Three posts from the last week from copywriting (OK, one of them this week is strictly “marketing”) blogs you may have missed. Something of a “marketing mindset” theme this week, certainly in the Frank Kern and Clayton Makepeace articles… Here they are… Frank Kern on “The Two Magic Powers”. Remarkable lessons from the life of [...]
“We cannot solve our problems with the same thinking we used when we created them” – Albert Einstein …or, wherever you are in life at the moment, your best thinking got you there. Why the quote? Well kind of sums up the message of the main speaker at the afternoon session of the Crocodile Marketing [...]
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