Very much looking forward to the upcoming “Sherlock Holmes” movie with Robert Downey Jr and Jude Law.

I’m a big fan of the original stories and have read them many, many times.  So there’s always a degree of trepidation when someone decides to “interpret” a classic.

In this case, however, the director Guy Ritchie is himself a fan of the books and has gone back to the source material.  And there is plenty in the original stories to support a darker and edgier take on Holmes (recall his cocaine habit, for example).

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Leafing through a copy of “Men’s Health” magazine, came across an ad for the movie “Surrogates”.  The ad featured a very stylish Bruce Willis looking for all the world as if he was going to stand in as “Frank” in the next “Transporter” flick!

Anyway, it was enough to get me to look into the movie a little more and…

…wow!  OK, I’m a sucker for Sci-Fi but this looks very cool.

Here’s the trailer… Read More→

The new movie “Public Enemies” is out shortly…

…so as a big Michael Mann fan (“Heat” is one of my all-time favourite movies) that’s reason enough for me to take a look at the trailer…

…to see what marketing lessons we can glean.

Remember, the point of this series is get some pointers to how to make our marketing videos more effective by seeing what works in good movie trailers.

“Public Enemies” is the story of famous / infamous bank robber John Dillinger and his pursuit by the FBI.

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OK, time for another look at a movie trailer.

I was going to feature “Public Enemies”…

…but I didn’t want you to think that I only ever watch action and Sci-Fi movies!

So, I’ve selected the rom-com “The Proposal”.  It’s had a strong box office opening and has been a little more successful than perhaps expected.

From a look at the trailer, the story itself is a contemporary take on “The Taming Of The Shrew” tale…

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