Cutting Through Marketing Clutter
How to get your message across…
Category: Marketing
Looking Ahead – Marketing Calendar June 2012
Ideas for event-driven direct response marketing promotions…
The Classic Marketing Product Story
I talk a fair bit about using stories in copywriting and marketing and one story that has assumed almost legendary status in direct response circles is that of the Schlitz Beer company. Jay Abraham often mentions this story as a great example of the idea of pre-emptive positioning (I’ll expand on that later). No surprise [...]
Looking Ahead – Marketing Calendar May 2012
Holidays, Events, Anniversaries In May 2012 For Event-Driven Marketing
Positioning And Marketing – The Joy And The Hurt Of It
“The tai-pan is always alone, that being the joy and the hurt of it.” – from “Noble House” by James Clavell One of the most powerful concepts in marketing is the idea of “positioning”… …put simply, “owning” an idea in the mind of the consumer. For example, in the world of cars, BMW for most [...]
Better Website Conversion Tips – Recap And Summary
Time to bring this somewhat sprawling series on “Better Website Conversion Tips” to a close. Below are the links to the individual posts in the series to make it easy for you to review and revisit particular sections. To summarise the key points… 1) Design your pages with the principles of direct response marketing in [...]
Better Website Conversion Tips – Part 13
Better Conversion Tip #13 – Review Your Copy (You can find the previous post in this series here “Better Website Conversion Tips – Part 12″.) In this series, I’ve assumed that you’ve already got some sort of web page up with some copy in place. This isn’t a series about how to write copy. But [...]
Is Pinterest Marketing Right For Your Business?
The latest social media craze…opportunity or waste of time?
Lead Generation The Direct Response Way – Part 2
Second of two guest posts from Troy White on the subject of lead generation and conversion, First part is here… “Lead Generation The Direct Response Way – Part 1″ In this next part, we focus more on the vital task of turning those leads into actual sales and real dollars in the account. ***** Step [...]
Lead Generation The Direct Response Way – Part 1
Some direct response marketing topics bear regular review. Lead generation is one of them. Gaining a new customer is widely regarded as one of the hardest and most expensive marketing tasks to accomplish. So here’s a guest post from fellow copywriter Troy White. I’ve posted guest articles from Troy before. At the much missed “Makepeace [...]
Looking Ahead – Marketing Calendar April 2012
Another month has passed and 2012 is already racing by! So if you haven’t already mapped out a marketing calendar for the rest of 2012… …NOW would be a good time to start. Plenty of ideas for you at this post… “Looking Ahead – Marketing Calendar For 2012″ Before looking at the various events, holidays [...]
Loving Your Customers…Not Just On Valentine’s Day
OK, today (February 14) is Valentine’s Day… …and that gives me the perfect excuse to post up some “Copy Doodles”… …like this one to the left… …and a few others throughout the post. On a more serious point… …are you giving your customers enough lovin’ and TLC? One of the biggest sins in marketing is [...]
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