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Category: MarketingEvents, occasions and anniversaries you can use in your marketing…
In case you missed any of the individual posts… …here’s a roundup of the series “Marketing Trends For 2012″ Marketing Trends For 2012 – Take 1 Marketing trends For 2012 – Take 2 Marketing Trends For 2012 – Take 3 (Trends In Video) Marketing Trends For 2012 – Take 4 (Frank Kern) Marketing Trends For [...]
What happens when every business offers a loyalty card?
Best known for his prowess with Google Adwords (and now Facebook Ads)… …Perry Marshall is also a smart marketer, highly connected and well worth listening to. He’s come up with 10 predictions for 2012, including these 2 that I think are particularly worth taking note of… 2. Cost Per Impression for online marketing exceeds that [...]
From Frank Kern, his “State Of The Internet 2012″ address. Not so much a discussion of what’s “new and fabulous”… …rather some solid advice on BUSINESS fundamentals and what’s really important in being successful and making money. Most likely, none of this will be new to you BUT coming from Frank Kern, someone regarded as [...]
Line extensions can be a BIG mistake…
Master copywriter Michel Fortin shares his marketing predictions for 2012… “My 2012 Predictions Are In…” Michel is an outstanding copywriter and marketer who tends to have his finger on the pulse of the marketing world. Had the opportunity to meet him and speak at length when I attended the “Breakthrough Copywriting” seminar a few years [...]
The post Christmas sales are in full swing… …so this great Tom Fishburne cartoon is timely… Read the original post at… “on the 12th day of Christmas retailers gave to me”. Sales can be a great way to boost sales and profits in the short term… …but they carry great risks to long-term profitability if [...]
Get started on the high-payoff marketing action of preparing a marketing calendar…
I’m currently in the UK spending Christmas with family. One of the things I enjoy when “on the road” is observing how business and marketing is conducted differently in different countries. Here are 3 observations that provide reminders of timeless marketing principles… 1) People Like “Fast” It might be something of a marketing cliche but [...]
Upcoming events and anniversaries in January 2012 you can use for marketing…
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