Archive for Marketing
Looking Ahead – Marketing Calendar March 2010
Posted by: | CommentsOK, somewhat later than usual due to the hack attack I mentioned in the last post…
…our monthly look ahead at events that we can use as part of our marketing campaigns.
In Australia, March 1 is the official first day of autumn. Outside of that, there’s no specifically Australian events…
…although St Patrick’s Day (March 17) tends to be celebrated very enthusiastically!
Elsewhere…
What Copywriters And Marketers Need To Know About New FTC Guidelines
Posted by: | CommentsUnless you’ve been completely cut off from the online world the last few months…
…you’re most likely aware that there has been a fair amount of discussion and not a little concern about new guidelines issued by the US Federal Trade Commission (“FTC”) relating to online marketers.
Specifically, as how they relate to bloggers, affiliates and the use of testimonials.
Marketing maven Jim Edwards has done the internet marketing community a great service by going straight to the source and interviewing Rich Cleland of the FTC about these new guidelines.
You can watch the webinar right here…
http://www.igottatellyou.com/blog/ftc-change-interview/
It’s completely free, nothing to buy and in the spirit of the FTC regs, I am NOT an affiliate (LOL!).
Seriously, all marketers and copywriters need to be on top of this and a big “Thank You” to Jim for organising this and making it freely available.
If you’re not in the US, don’t think this doesn’t apply to you. Most countries have similar laws (in Australia it’s the ACCC and the Trades Practices Act) and the FTC is often seen by other authorities as setting the standard.
Looking Ahead – Marketing Calendar January 2010
Posted by: | CommentsChristmas is fast approaching, along with the end of the year of course. Anyone else wondering what happened to 2009? Or even the first decade of the 21st century?!? Zoiks!*!
Not too late to launch your own Christmas or New Year promotion. With “New Year’s Resolutions” and plans for 2010 on people’s minds right now, it’s a great time to promote health, personal development and pretty much anything linked to achievement and business.
Now, looking ahead to January…
Marketing And The ‘Madness’ Of Luxury Goods
Posted by: | CommentsGood article in “The Economist” titled…
It’s all about a Swiss marketer called Jean-Claude Biver who has an impressive record of success in marketing high end watches.
Couple of points to note…
1. What he’s really selling is exclusivity and cachet. It’s not really about the watches.
2. Note a great example of differentiation with the Blancpain brand and making a virtue out of what was seen as a problem.
You may not be selling $100,000 watches but there are great lessons here for any marketer. The key question…
“What are you really selling?”
Looking Ahead – Marketing Calendar December 2009
Posted by: | CommentsHardly needs to be said that the main events in December for marketers to focus on are Christmas and New Year!
Retail stores have been in full “Christmas Mode” for weeks already…
…so if you haven’t yet started to plan your own promotion, there’s no time to lose.
I’ve mentioned before that the start of the New Year is a great time to promote…
Looking Ahead – Marketing Calendar November 2009
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Well, November is fast approaching and that also means that the end of the year is drawing nigh.
Whatever happened to 2009?
Well the year is not over yet so you have plenty of time to take advantage of one of the peak times of the year for pretty much any business.
Now is the time to start thinking ahead to a Christmas promotion and then…
Looking Ahead – Marketing Calendar October 2009
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Events coming up in October 2009 that can be used as the basis for a direct response marketing promotion.
In Australia…
October 5 – Labour Day (NSW and ACT), “May Day” in SA
There’s also the start of School Term 4 and…
Looking Ahead – Marketing Calendar September 2009
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A little later than usual (apologies, been very busy writing copy all week)…
…here’s our look ahead to the month of September 2009 and events that an astute direct response marketer can make use of for a promotion .
First up, while I remember, on the 9th of September the numeric version of the date becomes…
Could Direct Response Marketing Save The Newspaper Business?
Posted by: | CommentsThe old-style newspaper business is struggling in many countries around the world.
Falling circulations, shrinking ad revenues because of difficult economic conditions and an ineffective response to the disruptive change of the internet mean that traditional media groups are in danger of going out of business.
So no great surprise when media baron Rupert Murdoch announced recently…
Marketing Credibility Shredder Case #1 – The Fat Doctor
Posted by: | CommentsIt’s a pretty fundamental principle of marketing today that you need to be congruent in all your communications.
That means, basically, that not only do you “Talk the talk”…
…but you’ve got to “Walk the walk”.
So, if you present yourself as a health and fitness expert…
