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Merry Christmas And…

…Happy Holidays! Whatever you’re doing today, best wishes to you, your family, friends and associates. Hope Santa was good to you and have a wonderful day!

Mama Mia! Look At The UK’s Biggest Movie…

…in today’s UK “Daily Telegraph” I notice that the movie “Mama Mia!” has just become the biggest grossing movie at the UK box office of all time (passing “Titanic” and “Harry Potter And The Sorcerer’s Stone”. So how does this fit in to our ongoing discussion about movies and what they say about the social [...]

Your Feedback Is Welcomed…

One of the guiding principles of Direct Response Marketing and Copywriting is to listen to your audience and get feedback where possible. I’ve just added this blog to “Blog Catalog” and over in the left hand column (sidebar) you’ll see a little button with “Rate My Blog”. It will take just 2 clicks to give [...]

Father’s Day In Australia

Today (Sunday Sep 7) is Father’s Day down here in Australia. Have a great day Fathers everywhere and a big “Thank You” (to Mums as well)!

“Father’s Day” – Reflections

Today (Sunday, 15 June) is Father’s Day in many countries (including the UK, USA, Canada and many others.  Interestingly (to me, anyway!) down here in Australia (and New Zealand) Father’s Day is celebrated later in the year on the first Sunday of September. According to Wikipedia, the first modern Father’s Day celebration was on  July [...]

“Happy Mother’s Day” To Mums Everywhere!

Today (Sunday May 11) is “Mother’s Day” in North America and Australia (plus a few other places).  A big “Thank You” to mothers everywhere for, well, simply being mothers and everything you do! A special “Thank You” and much love to my Mum, of course, back in the UK.  I get to express my special [...]

Happy Easter!…Plus Some Marketing Observations

Tomorrow is Good Friday and marks the start of the Easter long weekend holiday.  A happy and peaceful Easter to everyone. Easter is one of the big holidays of the year and brings forth a wave of promotions and holiday-themed events second only to Christmas.  The most obvious signs of that are Easter Eggs and [...]

Happy New Year! – Have You Planned Your Marketing Calendar?

A belated “Happy New Year” to you!  I was away in the UK over the Christmas and New Year period visiting family.  As always when I travel, it was interesting to observe what goes on in different countries.  I’ll have more observations from my travels about marketing and copywriting in future posts. One thing, however.  [...]

Welcome To “Maximum Results Copywriting”!

Well “Howdy” and a warm welcome to my blog here at “Maximum Results Copywriting”.  My name is Kevin Francis and I’m a freelance, full-time copywriter and cash flow strategist. So, what’s this blog about, why should you bother reading it and why should you pay any attention to what I have to say? Good questions!  [...]