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Category: CopywritingRecently had the chance to interview my good mate Pete Godfrey, one of Australia’s (the world’s even!) best direct response copywriters. The topic was what Pete calls the “Business Profits Triangle”… …how mindset, marketing and copywriting combine to deliver sustainable business success. I’ve split the interview into 3 parts. The first one deals mainly with [...]
I’ve mentioned before how top copywriters like John Carlton and David Garfinkel recommend regularly studying popular publications like “National Enquirer” and “Cosmopolitan” to glean ideas for headlines, stories, trivia and tidbits of potentially useful information to weave into copy. And I’ve occasionally posted examples of “Strange But True” stories that have caught my eye and [...]
Must be the summer lull up in the northern hemisphere… …as it seems to have been a little slow on direct response copywriting and marketing blogs of late. And of those that are publishing, a number are resorting to the (quite legitimate) tactic of republishing earlier posts. Having said that, here are some items very [...]
Only 2 things I’ve noticed that I think really worthy of your attention this week. Drayton Bird has been posting a lot of excellent material including… “Is this the most underestimated, overlooked marketing weapon?” Totally agree with Drayton. Every time I’ve used this, the results have been great. Over at the “Total Package” there’s a [...]
Not too much to bring to your attention this week (maybe I’ve been too busy working to spend much time on the blogs!)… Lots of good material over at Drayton Bird’s blog, much of which I’ve already posted. One other thing. At Clayton Makepeace’s “Total Package” every week there’s a “Swipe Of The Week”. This [...]
Next in the series of videos from marketing maven Drayton Bird. Great tips on 1) editing copy and 2) “charm” Enjoy!
The great Drayton Bird has just released the first in a series of short videos containing some concise tips on copywriting and marketing. The first covers a fix for a VERY common copywriting mistake… Reminder of why the classic Gary Halbert standby opener of… “If you want [major benefit of your product or service] then [...]
As a direct response copywriter and marketer, I like to read something every day about the business. Problem is that there’s only a handful of blogs that publish regularly and also material that’s worthwhile. One of them is “Pro Copy Tips” by Dean Rieck. I stumbled across this when Dean very kindly included me in [...]
This week’s crop of copywriting and marketing blog posts worth your attention… From Drayton Bird, some fascinating research on the effect of offering discounts “Bribery works in mysterious ways”. Ryan Healy, guest blogging over at Michel Fortin’s explains “Why People Are Addicted To Info Products” (makes me feel slightly better about buying yet another copywriting [...]
…before you write a single word of copy. As a direct response copywriter, I read an awful lot of sales letters and advertisements, as you can imagine. The ones that tend to stand out to me are those that follow the advice of copywriting great Robert Collier…
Seems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1″ and “Copywriting Books That Shaped The Business – Take 2″ where top copywriters shared their thoughts about which are the most influential books on copywriting. While adding to my already vast collection of copywriting resources, I [...]
Seem to be coming across this particular type of headline… “Is this the best (fill-in-the-blanks) ever?” …quite frequently of late. For example, in the UK “Daily Telegraph” today… “Is this the most powerful Brit in the global car industry?” Now, I personally don’t think it is the best headline template ever, but it is one [...]
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