Copywriting
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Friday, November 7th, 2008I posted earlier about Gary Bencivenga’s new “Success Bullets” project.
Thinking about success as a copywriter brought to mind some of the tips that have been passed on to me.
One piece of advice that I have heard many times is…
Copywriting Notes - “Success Bullets” From…
Friday, November 7th, 2008…master copywriter Gary Bencivenga (with a title like that, couldn’t really be any other copywriter!).
Gee, it’s been a while since I posted in this “Copywriting Notes” series.
Hat tip to Lawrence Bernstein for alerting me to a new project from the great Gary Bencivenga.
It’s called “Success Bullets” and it’s all about…
U.S. Election Result And What It Says About “Social Mood”…
Thursday, November 6th, 2008…and the implications for copywriters and marketers.
I’ve mentioned the discipline of “Socionomics” on the blog before and the idea that events are to a large extent driven by “social mood”.
Elections are obviously a very clear expression of the popular mood. So what can we as copywriters and marketers glean from the results of the U.S. [...]
A Few Good Copywriters…
Wednesday, November 5th, 2008OK, this video is actually called “A Few Good Creative Men” but I think they really meant copywriters!
Came across this at Pete Godfrey’s “Master Class” over the weekend and what can I say? It’s very funny.
Enjoy!
Snapshots From Pete’s Copywriting “Master Class” #3
Wednesday, November 5th, 2008Here are some snaps of yours truly with fellow copywriter Bill Dimitrovski.
Bill has an interesting story. Couple of years ago he was working in a fridge! I think he used to work for a catering company.
Not surprisingly, he thought there was more to life. When he ran into Pete Godfrey at a seminar he jumped [...]
Snapshots From Pete’s Copywriting “Master Class” #2
Tuesday, November 4th, 2008One of the great things about copywriter Pete Godfrey’s “Master Class” events is simply the chance to hang out with the man himself.
As with many events like this, a lot of the value from attending comes from the conversations in the breaks and in the bar!
What makes Pete so good as copywriter and marketer? Well, [...]
Nice Copywriting Example Of Entering…
Tuesday, November 4th, 2008…the conversation in the prospect’s mind.
On the way back from Pete Godfrey’s copywriting “Master Class” last weekend, as I was going through security I noticed this little headline in an ad placed in the blue trays provided for people to put their laptop PCs (before sending them through the security scanner)…
“Did You Really Need To [...]
Snapshots From Pete’s Copywriting “Master Class” #1
Monday, November 3rd, 2008OK, here are some shots of fellow copywriter and all round good bloke Dean Kennedy.
Dean is not only a really sharp copywriter and marketing strategist but he is an absolute wizard when it comes to design in general and web design in particular. I highly recommend Dean if you’re looking for someone in that field.
Discover [...]
Copywriting As A Potential Power For Good
Sunday, November 2nd, 2008Just back from Pete Godfrey’s “Last Ever Copywriting Master Class” event up in Brisbane. A great weekend and I’ll have a string of posts about the event (with photos). That will have to wait though until I’ve had some sleep!
In the meantime, Bret Thompson drew attention in his presentation to this wonderful video [...]
Off To Copywriting “Master Class 3.0″…
Thursday, October 30th, 2008…in Brisbane with my good mate Pete Godfrey.
Looking forward to it and should be a blast. Be great to catch up with not only Pete but all the fantastic copywriters and marketers who went to the previous events. Plus there will be lots of new people as well.
You know, if you’re a freelance [...]