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Category: CopywritingOutstanding post from Lawrence Bernstein over at the Info Marketing Blog titled… “The Power Concept In Copy”. Some fascinating background to one of the most effective ads ever written… …along with some info on a couple of marketing geniuses… …and of course the intriguing “Power” concept. The post includes a swipe of the famous ad. [...]
Top copywriter Ray Edwards has just released a book titled “Writing Riches”… …where he spills the beans on his approach to writing compelling copy that brings in the sales. The book has just been released, so obviously I haven’t read it yet. But I’ve invested in a number of Ray’s programs before and always found [...]
Another wonderful cartoon from Tom Fishburne that sums up the difference between direct response copywriting and much of mainstream advertising… Now, I confess to being a fan of “Mad Men”… …and I think this is a little unfair to Don Draper and company. Sure, Don is very focused on being “creative” but…
First up, a “Happy Thanksgiving” to everyone in the USA! Now, possibly the world’s greatest living copywriter is the legendary Gary Bencivenga. And over at “The Total Package” Gary has just guested with a post titled… “The 3 Greatest Copywriting Lessons I Ever Learned” So what are the 3 lessons? Here in Gary’s own words, [...]
You’ve probably noticed that The Beatles are back in the news… …with the announcement last week that their catalogue of songs is now available through iTunes. As you might expect, there’s been enormous interest and The Beatles currently dominate the iTunes charts. So, how does this help you as a marketer or copywriter? Well, as [...]
Recently invested in “The Secrets Of Emotional, HOT-Button Copywriting” by Denny Hatch. Highly recommended by copywriting giants such as Drayton Bird and David Garfinkel and so far I can only agree with them. Now, in the introduction, Denny revisits the famous headline written by Maxwell Sackheim for the Sherwin Cody School Of English… “Do You [...]
***UPDATE: This Offer Is Now Closed*** …for 3 fortunate readers of this blog. I’ve mentioned many times before my admiration for copywriter Pete Godfrey and I’m a long-time subscriber to his monthly newsletter… …”The Emotional Ad Writing & Marketing Letter”. Pete has decided to let his subscribers give away 2 back issues of the newsletters [...]
Wonderful cartoon from the great Tom Fishburne… …neatly sums up one of the most common (and most damaging) mistakes made by amateur and rookie copywriters. Come to think of it, a lot of people who should know better get caught up in this. Always remember, it’s NOT about you and your product or service. It’s [...]
…or how is a copywriter to handle “American” English, “British” English… …and even “Australian” English?!? Had an email from a client recently with a query over the correct spelling of a particular word… …is it with an “s” or a “z”? Well, of course, it depends…
Today we have the third and final part of my recent interview with copywriter Pete Godfrey in which we conclude our discussion of his “Business Profits Triangle”. The focus is on copywriting and how the 3 sides of the triangle inter-relate. Let’s rejoin the discussion… *****
Here’s the second part of my recent interview with Ace copywriter and marketer Pete Godfrey talking about his “Business Profits Triangle”. In this section, we move on to discussing the second side of the triangle and that’s marketing. More specifically, direct response marketing. Also, discover what “Evil” really is… …plus some practical tips on mindset. [...]
Recently had the chance to interview my good mate Pete Godfrey, one of Australia’s (the world’s even!) best direct response copywriters. The topic was what Pete calls the “Business Profits Triangle”… …how mindset, marketing and copywriting combine to deliver sustainable business success. I’ve split the interview into 3 parts. The first one deals mainly with [...]
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