Archive for Copywriting
Video – Copywriting And Marketing Tips From Drayton Bird #1
Posted by: | CommentsThe great Drayton Bird has just released the first in a series of short videos containing some concise tips on copywriting and marketing.
The first covers a fix for a VERY common copywriting mistake…
Reminder of why the classic Gary Halbert standby opener of…
“If you want [major benefit of your product or service] then [read on]“
…is such a reliable device.
Who Is Copywriter Dean Rieck?
Posted by: | CommentsAs a direct response copywriter and marketer, I like to read something every day about the business.
Problem is that there’s only a handful of blogs that publish regularly and also material that’s worthwhile.
One of them is “Pro Copy Tips” by Dean Rieck. I stumbled across this when Dean very kindly included me in his “30 copywriting blogs that are actually worth reading”.
Since then, I’ve tuned in regularly to Dean’s blog and I was delighted to find out more about Dean in this interview…
Direct mail copywriting: an interview with Dean Rieck – Part 1
Direct mail copywriting: an interview with Dean Rieck – Part 2
Fascinating guy and some great tips for any copywriter.
Copywriting Blogs Roundup – 19 June 2010
Posted by: | CommentsThis week’s crop of copywriting and marketing blog posts worth your attention…
From Drayton Bird, some fascinating research on the effect of offering discounts “Bribery works in mysterious ways”.
Ryan Healy, guest blogging over at Michel Fortin’s explains “Why People Are Addicted To Info Products” (makes me feel slightly better about buying yet another copywriting course!)
Ever wonder “What did Claude Hopkins and Gary Halbert have in common?” Drayton Bird (that man again!) explains in a guest post over at the Gary Halbert Letter.
Key Question To Answer…
Posted by: | Comments…before you write a single word of copy.
As a direct response copywriter, I read an awful lot of sales letters and advertisements, as you can imagine.
The ones that tend to stand out to me are those that follow the advice of copywriting great Robert Collier…
Sphere: Related ContentGary Halbert On Essential Copywriting Books
Posted by: | CommentsSeems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1″ and “Copywriting Books That Shaped The Business – Take 2″ where top copywriters shared their thoughts about which are the most influential books on copywriting.
While adding to my already vast collection of copywriting resources, I came across a couple of classic posts from the “Gary Halbert Letter” with some invaluable advice for new copywriters and marketers.
First up, before anything else, read “Scientific Advertising” by the great Claude Hopkins.
After that, devour the following books…
Sphere: Related Content
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