…or how is a copywriter to handle “American” English, “British” English…

…and even “Australian” English?!?

Had an email from a client recently with a query over the correct spelling of a particular word…

…is it with an “s” or a “z”?

Well, of course, it depends…

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Today we have the third and final part of my recent interview with copywriter Pete Godfrey in which we conclude our discussion of his “Business Profits Triangle”.

The focus is on copywriting and how the 3 sides of the triangle inter-relate.

Let’s rejoin the discussion…

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Here’s the second part of my recent interview with Ace copywriter and marketer Pete Godfrey talking about his “Business Profits Triangle”.

In this section, we move on to discussing the second side of the triangle and that’s marketing.

More specifically, direct response marketing.

Also, discover what “Evil” really is…

…plus some practical tips on mindset.

Back to the interview…

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Recently had the chance to interview my good mate Pete Godfrey, one of Australia’s (the world’s even!) best direct response copywriters.

The topic was what Pete calls the “Business Profits Triangle”…

…how mindset, marketing and copywriting combine to deliver sustainable business success.

I’ve split the interview into 3 parts.  The first one deals mainly with the issue of mindset.

Without further ado…

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I’ve mentioned before how top copywriters like John Carlton and David Garfinkel recommend regularly studying popular publications like “National Enquirer” and “Cosmopolitan” to glean ideas for headlines, stories, trivia and tidbits of potentially useful information to weave into copy.

And I’ve occasionally posted examples of “Strange But True” stories that have caught my eye and that provide some creative inspiration.

Well, not sure if it’s simply because of the slow summer season in the northern hemisphere, but I noticed a number of intriguing stories over the last week and I’ve decided to run an occasional column with a selection of these gems.

So I offer these items for your amusement and inspiration…

First up the amazing “Monkeys use trees to catapault themselves out of Japanese laboratory”.

Next…

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