Copywriting
« Previous EntriesCopywriting And Marketing In Tough Times…
Monday, October 13th, 2008Back to the 1970s or is it the 1930s?
I’ve refrained from commenting too much about the chaos and mayhem sweeping the financial markets in recent months.
Not because I haven’t been aware of what’s been going on and it’s significance. After all, I worked in banking for over 20 years and I’m an avid student of [...]
Some Unusual Copywriting Tips From The Great Ted Nicholas
Sunday, October 12th, 2008Dropped in on Mal Emery’s latest “Masters Of Cash Flow” event in Sydney yesterday, primarily to see my good mate Pete Godfrey who was speaking. Now, copywriting and marketing legend Ted Nicholas was also speaking at the event and Pete happens to be good friends with Ted.
So, I was delighted when Pete introduced me to [...]
Copywriting “Master Class” With Pete Godfrey…
Thursday, October 2nd, 2008…is coming up real soon!
I must confess to being remiss in bringing this to your attention but I have been flat out recently (hence the lack of posts as well..sorry!)
Anyway, Pete’s third (and final) “Master Class” is fast approaching. It’s on Friday Oct 31, Saturday Nov 1 and Sunday Nov 2 at the Hilton in [...]
Fascinating Take On Current Events For Copywriters…
Saturday, September 27th, 2008…and marketers at Lawrence Bernstein’s “Info Marketing Blog”.
I’ve sung the praises of Lawrence’s blog before.
What he’s been doing lately is link in some classic direct response ads to the dramatic events unfolding in the financial and political arenas.
Review - Ben Settle’s “The Copywriting Grab Bag”
Wednesday, September 17th, 2008Here’s my somewhat belated review of Ben Settle’s “The Copywriting Grab Bag” (I’ve been busy over the last week, what can I say?).
More of a monster special report rather than a simple book, what you get for your money is…
“Scientific Advertising In The 21st Century” - Part 11 “Information”
Thursday, September 11th, 2008“Information” is the subject of Chapter 11 of the copywriting classic “Scientific Advertising” by Claude Hopkins.
In today’s language, what Hopkins is talking about is better understood as research.
Hopkins was firmly of the view that…
“An ad-writer, to have a chance at success, must gain full information on his subject…A painstaking advertising man will often read for [...]
Classic Tip For Power Copywriting
Thursday, September 4th, 2008Latest post from copywriting genius John Carlton is titled “Your Tip For The Week” and contains some great pointers to make your copywriting more punchy and effective.
It’s timeless advice that anyone familiar with John’s teaching will recognise but it bears repeating.
In a nutshell…
What A Master of The “Voiceover” Can Teach Copywriters
Wednesday, September 3rd, 2008There are many copywriting and marketing lessons available from a study of movies and movie trailers.
I’ve commented before about the the power of stories in copywriting and how movies can be good illustrations and examples of storylines and themes.
Movie trailers can also contain useful lessons, particularly now that video is becoming increasingly important in online [...]
Fantastic Example Of Concise Copywriting
Tuesday, September 2nd, 2008A few weeks back Frank Kern was causing a bit of a storm with his marketing for his “Mass Control” program. One of the tips he shared was what he referred to as John Carlton’s 3-step copywriting formula. To recap, it’s…
1. Here’s what I’ve got.
2. Here’s what it will do for you.
3. Here’s what I [...]
“Scientific Advertising In The 21st Century” - Part 10 “Things Too Costly”
Saturday, August 30th, 2008Chapter 10 of copywriting classic “Scientific Advertising” is titled “Things Too Costly”. By this, the great Claude Hopkins means…
“Many things are possible in advertising which are too costly to attempt. That is another reason why every project and method should be weighed and determined by a known scale of cost and result.”
Put another way, there [...]