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Category: CopywritingIn emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and [...]
…and what to do about it if you’re a copywriter or a serious marketer. Here’s an article from the great Drayton Bird that originally appeared over at Clayton Makepeace’s “The Total Package”. Titled “What Some Famous Copywriters Taught Me”… …with this subhead… “Few copywriters study enough. And many who commission copy study even less. So [...]
Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more [...]
YES! Finally you can be in the limelight…
Another reminder that Christmas is on the way in my mailbox today… …in the form of the Christmas Appeal letter from the Salvation Army. And I found a couple of useful little reminders of copywriting techniques in there. I’m a regular supporter, so normally it’s a question of fill in the boxes and return. However, [...]
Came across these 3 videos from copywriting giant John Carlton. Hopefully there will be a few more. #1 How To Write
I’ve written before about how the tabloid press and publications like “National Enquirer” can be a source of fantastic, attention-grabbing headlines. Noticed this report today about the retirement of the man who wrote this classic… “Headless Body In Topless Bar” …read all about it, of course! It’s from the “New York Post” and was written [...]
In direct response copywriting, it’s sometimes a good tactic to admit to a small (and fairly trivial) flaw in the product on offer. Two reasons for this… 1. Most people know that very rarely is something “perfect”. By admitting to a small flaw you come across as more believable and increase the trust level with [...]
I’ve been unsparing in my criticism of financial institutions for their generally lamentable marketing and copywriting… …so it’s only fair I should comment on an example that is more praiseworthy. One that illustrates the Robert Collier copywriting principle of… “Entering the conversation that’s already going on in the mind of the prospect”. It’s a simple [...]
Does long copy work… …or is shorter copy better? This seems to be a never ending debate… …and given new impetus in the current ADD, social-media driven, time-short world. Here’s the great Drayton Bird explaining WHY long copy produces results… “Drayton Bird Talks About Long Copy”
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