More Clients…More Sales…More Cash In Your Pocket!
Category: Copywriting…as well as any marketer and entrepreneur. Have you ever pinned down what is the REAL secret of success? Hard work, sure. Lucky breaks, definitely. The right knowledge and skills also play a big part in it. But then there’s “the rest of the story…” Example: David Garfinkel hung out many times at Jay Conrad Levinson’s house when Jay [...]
No copywriter wants to be in the nightmare situation where a big project… …like a major product launch, for example… is held up because the copy isn’t finished. Even if it’s not your fault… …there are going to be problems and unhappy people to face. So, being able to deliver great copy under less than [...]
As a copywriter this recent headline made me smile and caught my attention… “French bread spiked with LSD in CIA experiment” I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out more. Which, of course, is what makes a great headline…inflaming that desire [...]
If I said I knew a way you could write a complete sales letter (from scratch) in under two days, you’d tell me that was completely ridiculous, right? Yeah, you probably would say that. Because most people take a week…even months… to finish a sales letter that works. But if you found out that you would be given, and [...]
“Rearranging the deckchairs on the Titanic” – Colloquial expression describing usually trivial and ultimately futile efforts to save a failing system Today (April 15) is the 100th anniversary of the sinking of the RMS Titanic in 1912. To this day, still one of the worst ever peacetime maritime disasters… …it has become something of a [...]
The great David Garfinkel and his trusty sidekick Brian McLeod (no mean copywriter himself) are holding a one-of-a-kind copywriting gig in San Francisco… …May 5-6, 2012. Unfortunately, I won’t be able to make it… …but this gets my absolute highest recommendation. I’ve mentioned before that David’s “Breakthrough Copywriting” seminar was one of the best events [...]
Finally got around to seeing “The Artist” at the movies today, so that provides a good enough reason to post this trailer… Not sure if it was really deserving of the “Best Picture” Oscar (although, let’s face it, there wasn’t much competition)… …but a wonderful, superbly made movie. I’m not going to go through [...]
Made a few additions to the blogroll of sites with a direct response copywriting and marketing theme. First up, I can’t believe that I had not already listed the blog of the outspoken, provocative and brilliant Drayton Bird. Regular posts often with fascinating details of the history of the direct response marketing business. “Drayton Bird [...]
…from HSBC in Australia? Financial copywriting and advertising is a specialised niche. The fundamental principles apply, of course… …but the context means that there are nuances that need to be considered and taken into account. Many years ago, Ogilvy and Mather ran a classic series of ads for their own services. One of them was [...]
…and one of these lessons may not be what you expect.
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