Archive for Copywriting
A Copy Lesson From The Apollo 11 Moon Landing Anniversary?
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July 20 is the anniversary of the historic landing on the moon by Apollo 11 astronauts Neil Armstrong and Buzz Aldrin…
…with this year being the 40th anniversary.
Now, I wasn’t going to post about this, because it’s not something that’s directly related to the theme of this blog…
…namely direct response marketing and copywriting.
However, when I saw this headline…
Last Day For Special Bonus…
Posted by: | Comments…with Pete Godfrey’s “Master Class Home Study Course”.
Invest in Pete’s program by Midnight (Australian Eastern Time) tonight (June 15)…
…and you also get access to a once only, 90 minute immersion teleseminar with Pete that will turbo-charge your copywriting and marketing skills and your ability to create cash bonanzas.
Pete’s programs have my highest recommendation and you can get your copy here…
Shock Headline! Boy Hit By Meteorite…
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…but survives! Read all about it!
Headlines are one of the most important elements of any piece of copywriting or advertising.
Their purpose is, of course, to catch the attention of the prospect and get them to start reading the ad.
So you can never spend too much time honing your headline skills…
…and one way to do that is to look out for arresting headlines in popular media.
Back to the meteorite story. In today’s UK “Daily Telegraph”…
…“14-year old hit by 30,000 mph space meteorite”…
June 12 – Birthday Of Copywriting Legend Gary Halbert…
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June 12 is the birthday of the late, great “Sir” Gary Halbert…
…copywriting and direct response marketing genius and one of the giants of the business in the last 50 years.
(And yes, I know it’s June 13 as I write this here in Australia…it’s that “dateline” thing…)
To mark the occasion, Gary’s sons (Kevin and Bond) have dug into the vaults and pulled out one of his classic letters for you.
It’s one of his most famous…
…but it’s not a regular sales letter.
It’s…
Doors Are Open For Pete Godfrey’s…
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…”Master Class Home Study Course”.
Er, now that Pete’s program for direct response copywriters and marketers is available and I’ve seen what he’s giving you…
…I confess to a slight reluctance to steer you over there.
From a completely selfish perspective, I’d really prefer that this sort of information is not widely available.
Pete Godfrey’s Master Class Sessions…
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…with the home study course that goes with them, will be released tomorrow (Wednesday June 10).
I understand that only 200 copies will be made available.
You can get on the priority notification list PLUS grab the free reports Pete’s giving away in the run up to the launch right here…
…Pete Godrey Master Class Sessions.
If you’re at all serious about being successful as a marketer or direct response copywriter, you’ll want to take a look at this and at least get the free reports.
“Taken” – Great Example Of Tight Scripting And Writing
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Been doing some work lately on copywriting for video and scripting videos for clients.
That’s given me plenty of excuses (not that I need them!) to take a look at movie trailers…
…to get ideas and inspiration.
Movie trailers are a very specific form of advertising and copy, when you think about it.
The call to action is simple…the desired action is for you to pay and see the whole movie (by buying a ticket, renting the movie or buying the recorded version).
Often, the call to action isn’t even explicitly stated. The context is so clear, it doesn’t need to be.
The “product”, however, is intangible. When you pay to watch a movie, you’re paying to be “entertained”. That can mean many things, but generally it’s an emotional experience.
And how does the movie trailer get people to take action?
Copywriting Notes – The Dark Secret Behind Monster Success
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Been a while since I posted a “Copywriting Note”. But I recently came across something that will give you a profound insight into what you need to do to achieve big success in copywriting, marketing…
…or just about anything, in fact.
It’s from copywriting giant David Garfinkel…
…and it’s a post he wrote over at John Carlton’s blog.
The post itself is titled “The Big Lie”…
…but the subtitle…
…”Want To Know The Dark Secrets Behind Monster Success? It’s Not Pretty”…
…gives a better idea of what it’s all about.
In a nutshell…
Some Great, Free, Copywriting And Marketing Resources…
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…from ace Aussie copywriter Pete Godfrey.
I’ll make this brief.
Pete Godfrey held a series of very high level copywriting seminars – what he called his “Master Class Program” – over the course of 2007 and 2008.
I went to all 3 of them and they were among the best and most valuable copywriting and marketing programs that I’ve attended.
Pete’s now about to release his “Master Class Home Study Program” which is based on the third, final and best of the Master Class sessions.
As part of the run up to the launch he is giving away a number of special reports…
A Classic Story With A Valuable Lesson For Marketers…
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…and direct response copywriters, of course.
This is a true story…
A young boy had moved with his parents to a new country in search of a better life. He was bright and sociable and fitted in well at school.
One thing he loved to do was visit the local zoo where he especially enjoyed watching the lions and tigers. He was fascinated by the way they stretched and by their sheer grace and power.
Now, as the young boy grew up and became a teenager, an ugly problem emerged.
