RSS Feed for AdvertisingCategory: Advertising

Now Is When Direct Response Copywriting Is Needed Most…

The chill winds of hard economic times are blowing across the world and hitting some places more than others. I’ve refrained from commenting about the economic situation so far, but I will be posting about the implications for copywriting and sales messages. The “social mood” definitely has implications for sales promotions. However, that’s not what [...]

Jul 24, 2008 | 0 comments | View Post

Why Do Big Financial Institutions Have Such Dumb Advertising?

In the City today I couldn’t help notice a new advertising campaign from BT Financial Group, one of the big local funds managers. It’s promoting their superannuation (retirement savings) products and the part that I saw was the outdoor display ads. There’s a whole series of these advertisements and they all have a question theme [...]

Jul 22, 2008 | 0 comments | View Post
« Previous Page