Author Archive

Want To Make More Money? Do This…

With the year end approaching and thoughts turning to plans and goals for 2012, here’s a timely guest post from good friend and copywriting mentor Pete Godfrey. Some valuable tips from the “School Of Hard Knocks” about success and what to really focus on in an age where there never seems to be  enough time. [...]

Before Running A Groupon Promotion, Read This…

…and the same applies to any other coupon type deal. Now I confess, that I haven’t paid too much attention to the whole Groupon and online-coupon frenzy. Sure I was aware that it was going on… …but it wasn’t directly relevant to my clients. However, couple of things have made me pay a little more [...]

December Is Here…Recap Of Holiday Promotion Ideas

December is here, the Advent Season has arrived… … holiday marketing campaigns are in full swing. In my inbox this morning was a “12 Days Of Christmas” themed campaign… (let’s overlook the fact that officially the 12 Days of Christmas starts on…Christmas Day) …and event the spammers are getting in on the act! Subject line [...]

Social Media Marketing – New, Improved Snake Oil?

Beware the lure of the “magic pill”! Click to read on…

Dude! You Changed The Site!

Yes, I have given the site a makeover… …and changed the theme to the “WordPress Dream Theme”. Like many online marketers I have… 1) Settled on WordPress as the preferred platform as a Content Management System for websites 2) Looked at, tried out and purchased many different premium themes. Ironically I bought the “WordPress Dream [...]

When “Success” Might Put You Out Of Business…

Here’s a cautionary tale about the potential problems using a service like Groupon… …and how having too many customers can be a BIG, business-threatening problem… “Groupon demand almost finishes cupcake maker” In brief… “Rachel Brown, who runs the Need a Cake bakery in Reading, Berkshire, launched an offer via the money-saving website in the spring [...]

Drayton Bird Speaks – Why Most Copy Sucks…

…and what to do about it if you’re a copywriter or a serious marketer. Here’s an article from the great Drayton Bird that originally appeared over at Clayton Makepeace’s “The Total Package”. Titled “What Some Famous Copywriters Taught Me”… …with this subhead… “Few copywriters study enough. And many who commission copy study even less. So [...]

Attention Copywriters! The “Crazy 8″ Video Sales Letter Formula

Copywriters…UPDATE (19 November 2011): The “Crazy 8″ webinar took place yesterday (17 November US time, 18 November here in Australia)… …and BOY did the team over-deliver!  Now if you missed out, it’s not too late… …because the webinar was recorded.  You can still “register” here… www.keepkenstrong.com …and you’ll get not only some amazing bonuses but [...]

Yet More Holiday Promotions Ideas For Marketers

“Theme marketing is one of the most powerful things you can do” Dan Kennedy – Millionaire Maker And Direct Response Marketing Maven One of the most popular posts on this blog is… “More Holiday Promotions Ideas For Marketers” I actually published this back in October 2010 but the tips and strategies will still produce great [...]

Info Products For Marketers Made Easy – Part 3

In the first two parts of this series on how marketers can quickly and easily create Info Products to use in their business… …we looked at how you can use Private Label Rights material… “Info Products For Marketers Made Easy – Part 1″ …and also how to use articles… “Info Products For Marketers Made Easy [...]

Looking Ahead – Marketing Calendar December 2011

Click on the image to read the full post…

Info Products For Marketers Made Easy – Part 2

In the previous section of this series… “Info Products For Marketers Nade Easy – Part 1″ …we looked at how you can use Private Label Rights material to create your own Info Products to use in marketing. In this nest section we look at… Creating Info Products From Article Content One cost effective method of [...]