Author Archive
Marketing History – 100 Years Of Heinz Tomato Soup…
Posted by: | Comments…in the UK, anyway.
Yes folks, on 1 September 1910, Heinz tomato soup went on sale in the UK for the first time at the very upmarket Fortnum & Mason.
(As an aside, interesting how many items that are today staples, started out as “luxury” goods…the power of the free enterprise system at work!)
“Heinz tomato soup: 100 years old”
(Not sure if that is really the best headline, even for a tinned soup!)
Have to say, tomato soup was never my favourite (although my father loved the stuff)…
…much preferred vegetable and “Scotch Broth” was a particular childhood delight.
The Heinz company was established long before 1910, of course. According to the company website, it was established in 1869, although according to my copy of “This Day In Business History” the modern company (The H.J. Heinz Co.) was incorporated on July 27, 1900.
It was the third food-processing and marketing firm that Henry John Heinz had organised. The first went bust and it was the second (set up with brother John and cousin Frederick) that became hugely successful.
One of the great business icons of our time and a noteworthy anniversary.
Sphere: Related ContentCopywriting With An ‘S’ Or A ‘Z’?
Posted by: | Comments…or how is a copywriter to handle “American” English, “British” English…
…and even “Australian” English?!?
Had an email from a client recently with a query over the correct spelling of a particular word…
…is it with an “s” or a “z”?
Well, of course, it depends…
Sphere: Related ContentPete Godfrey’s ‘Business Profits Triangle’ – Part 3
Posted by: | CommentsToday we have the third and final part of my recent interview with copywriter Pete Godfrey in which we conclude our discussion of his “Business Profits Triangle”.
The focus is on copywriting and how the 3 sides of the triangle inter-relate.
Let’s rejoin the discussion…
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Sphere: Related ContentPete Godfrey’s ‘Business Profits Triangle’ – Part 2
Posted by: | CommentsHere’s the second part of my recent interview with Ace copywriter and marketer Pete Godfrey talking about his “Business Profits Triangle”.
In this section, we move on to discussing the second side of the triangle and that’s marketing.
More specifically, direct response marketing.
Also, discover what “Evil” really is…
…plus some practical tips on mindset.
Back to the interview…
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Sphere: Related ContentPete Godfrey’s ‘Business Profits Triangle’ – Part 1
Posted by: | CommentsRecently had the chance to interview my good mate Pete Godfrey, one of Australia’s (the world’s even!) best direct response copywriters.
The topic was what Pete calls the “Business Profits Triangle”…
…how mindset, marketing and copywriting combine to deliver sustainable business success.
I’ve split the interview into 3 parts. The first one deals mainly with the issue of mindset.
Without further ado…
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