I’ve mercilessly poked fun at bank advertising in the past, so it was with some glee that I came across this article in “The Economist” (“Bank Slogans – Ad Nauseum”). The tagline “Because They’re Worthless” sets the tone. Who can resist a wry chuckle reading this…
How To Flush $300m Down The Toilet…
Every now and again a major corporation really raises the bar in ludicrous advertising. And Microsoft has just stepped up and probably just flushed $300m down the toilet with it’s new advertising campaign (“Bill Gates And Seinfeld In Bizarre $300m Ad Campaign For Microsoft”). Briefly, the ad shows Jerry Seinfeld running into Bill Gates in […]
“Scientific Advertising In The 21st Century” – Part 9 “Art In Advertising”
In this next part of this series “Scientific Advertising In The 21st Century”, legendary copywriter Claude Hopkins turns his attention to the use of art in advertising. Not surprisingly, his key criterion is whether or not including a picture will help the sale and improve results. Hopkins observed… “Pictures in advertising are very expensive. Not […]
“Scientific Advertising In The 21st Century” – Part 8 “Tell Your Full Story”
Welcome to the next part in my series “Scientific Advertising In The 21st Century”. In chapter 8 of his classic book, Claude Hopkins deals with what might be described as the “long copy” versus “short copy” issue. His conclusion… “There is no fixed rule on the subject of brevity. One sentence may tell a complete […]
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