This next chapter, “Use Of Samples” in the copywriting classic “Scientific Advertising” by Claude Hopkins is one that I’ve always found particularly interesting. Hopkins was one of the pioneers in this area and the insights he gained are still relevant today. Unfortunately, all too many marketers either are unaware of these insights or choose to […]
More About Copywriting Legend Rosser Reeves
In a previous post (“Attention Copywriters – Differentiate Or Die”) I mentioned legendary copywriter and ad-man Rosser Reeves. Here’s a little more about the man. Reeves was a disciple of the Claude Hopkins / John E. Kennedy school of advertising and was an advocate of what was known as the “Hard Sell” approach to advertising. […]
“Scientific Advertising In The 21st Century” – Part 12 “Strategy”
Welcome back to this series of articles discussing the copywriting classic “Scientific Advertising” by Claude Hopkins. Chapter 12 deals with the topic of “Strategy”. Hopkins clearly saw business and marketing as a highly competitive endeavour…
Attention Tourism Australia…Here’s “How To Advertise Foreign Travel”…
…and tourism, in general, for that matter. Serious copywriters and direct response marketers will be familiar with the classic work of David Ogilvy promoting tourism and foreign travel. In the the classic “Ogilvy On Advertising” (a must-have for all copywriters and marketers), one chapter is devoted to the subject (titled, no surprise, “How To Advertise […]
Memo To Dell: The “Cool” Position…
…is taken! Been meaning to comment about this item for a while and was reminded yesterday when I popped into the city and saw the offending ads once again. Dell computer has been running some ads down here in Sydney promoting their computers as being cool, hip and stylish (the theme seems to be the […]
- « Previous Page
- 1
- …
- 4
- 5
- 6
- 7
- 8
- Next Page »