Unless you’ve been completely cut off from the online world the last few months… …you’re most likely aware that there has been a fair amount of discussion and not a little concern about new guidelines issued by the US Federal Trade Commission (“FTC”) relating to online marketers. Specifically, as how they relate to bloggers, affiliates […]
Could Direct Response Marketing Save The Newspaper Business?
The old-style newspaper business is struggling in many countries around the world. Falling circulations, shrinking ad revenues because of difficult economic conditions and an ineffective response to the disruptive change of the internet mean that traditional media groups are in danger of going out of business. So no great surprise when media baron Rupert Murdoch […]
A Really Clueless Bank Ad
Every now and again, I come across a piece of advertising copy… …usually a headline or tagline of some sort… …that is absolutely breathtaking in its utter inanity and stupidity. Bear in mind, that as a direct response copywriter I read a lot of ads and see a lot of mediocre advertising. So I’m not […]
Russian Roulette For Business Owners…
…who don’t use direct response marketing and copywriting. In the UK “Daily Telegraph” is this article… “Marketing Spend Falls At Sharpest Rate For Nine Years”. A recent survey found that…
Sex, Controversy And Classic Direct Response Copywriting
Had to bring this item to your attention, partly because of the “controversy” but also because the ad is actually a good example of direct response copywriting. In London, there has been a storm of outrage over billboards carrying the following headline…
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