We’ve just seen the latest orgy of self-indulgence from “Big Advertising” at Super Bowl 52. Great game apparently (I confess I’m not a fan of NFL) and the ads shown over the course of the game have become a major talking point. However, it seems unlikely that the folks paying for it all…the advertisers…will see […]
Christmas 2016 UK TV Ads…Humbug?
In the UK, once Halloween and Bonfire Night are out of the way, retailers go into full “Christmas Marketing” mode. Part of that is the release of Christmas TV ads. Christmas TV Ads have been around since the beginning of TV but, in the UK at least, the “Big Christmas Story Ad” is a relatively […]
Is Classic Direct Response The Best Advertising For iPad?
Something to ponder… …is classic direct response copywriting the most effective way to approach advertising through channels like the iPad? Arguably, of course, it’s the best approach to ANY advertising. I raise the question because of a conversation over lunch the other day with a good friend and client. This particular friend is a gadget-fiend […]
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