Every now and again a major corporation really raises the bar in ludicrous advertising.

And Microsoft has just stepped up and probably just flushed $300m down the toilet with it’s new advertising campaign (“Bill Gates And Seinfeld In Bizarre $300m Ad Campaign For Microsoft”).

Briefly, the ad shows Jerry Seinfeld running into Bill Gates in a discount show store and helping him out buying a pair of shoes.

On the way out of the store Jerry asks Bill if Microsoft might be working on something that makes computers “moist and chewy like cake so we can just eat them while we’re working”.  Bill seems to suggest the answer is “Yes” and the tagline at the end is “The Future – Delicious” (over the Windows logo).

Brilliant, huh?

Of course, there’s a stunning concept behind all this…

“However, Microsoft said that the advert – created by Crispin, Porter and Bogusky – was designed to provoke a debate.

The company said ‘These initial ads are the first in a creative campaign to spark a conversation about the Windows brand – a conversation that will evolve as the campaign progresses, but will always be marked by humour and humanity.’”

Gee, and there I was thinking it was all about making sales.

Got to hand it to Crispin, Porter and Bogusky.  There’s a certain genius in getting the suckers at Microsoft to hand over $300m for this kind of thing.

You can watch see the bizarreness for yourself and marvel right here…