The Christmas and Festive season is upon us… …and that means the annual parade of special Christmas advertisements from Big Names and Big Brands. This year in the UK, John Lewis…a department store with a food business in Waitrose…is at the front of the pack and has attracted a fair amount of attention. Here’s the […]
Is Your Advertising Making An Impact?
The great Tom Fishburne has been taking a look at one of the classic books about advertising… …”Ogilvy on Advertising” by one of the giants, David Ogilvy. “I’ve been re-reading the 1983 classic, “Ogilvy on Advertising” to see how much has changed — and how much has remained the same — in advertising over the […]
What (Should) Go In Your Ads?
From the great Tom Fishburne…“what goes in an ad”. So…what exactly should go into your ads? Well, if you are a practitioner of direct response marketing… …and as you’re reading this piece , I’m assuming that you are… …then the answer is straightforward (although not always simple or easy to implement). In direct response marketing, […]
Gillette Ad Controversy…Thoughts For Direct Marketers
? Gillette has been in the news lately… …with a storm of controversy over its latest ad campaign. The company has this to say…
Advertising…Then and Now (2018)…
We tend to assume that things get better over time… …but that’s not always the case. Even in the world of business where one would have thought that there would be a very strong incentive to continually increase effectiveness. Take advertising, for example. Is it more effective today…in terms of driving sales…than say in the […]
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