I’ve commented before about the zany, but highly effective, marketing campaign featuring superstar meerkat “Aleksandr Orlov” and his “Compare The Meerkat” site… “Emotional Direct Response Meerkating?!?” So I was interested in this recent article… “Comparethemarket warns Google to play fair” …and decided to take a look at the what’s been happening with the campaign. The […]
Archives for October 2011
Looking Ahead – Marketing Calendar November 2011
November… …and in Australia that means… …the Melbourne Cup! This year it falls on Tuesday, November 1. November 11 is Remembrance Day. Outside of that, there are no purely local events of note. Melbourne Cup traditionally marks the beginning of the run-in to Christmas… …so start preparing those Christmas and year end promotions. Elsewhere…