October is approaching… …and probably the stand-out event from a marketing perspective is (frighteningly) Halloween! Skimming through some (very old) back issues of the Dan Kennedy newsletter, came across these pieces of copy that are applicable to a wide range of businesses and marketing situations… “It’s Scary What You Are Missing!” “Now a spooktacular, very […]
Archives for September 2011
Memo To The Twinings Marketing Department…
…”Thank You” for the gift… …BUT go and read Chapter 13 of “Scientific Advertising” IMMEDIATELY! End of memo. This was prompted by the receipt in my mail box today of a very nice-looking small package from the tea company Twinings (of London). Now I certainly noticed the slightly bulky package amongst the mail… …a reminder […]
Still Got Those “Someone Else Made All The Money” Marketing Blues
This caught my eye today… “Last of the legendary Delta bluesmen” …noting the passing on to the great gig in the sky of bluesman David “Honeyboy” Edwards. I confess I had never heard of Mr Edwards until today… …but like many rock fans have acquired an interest in the blues over the years. The mystique […]
Better Website Conversion Tips – Part 11
Better Conversion Tip #11 – Test Different Testimonials If you can swing it, adding a celebrity endorsement will always help to establish credibility. And the celebrity doesn’t have to be Tom Cruise or Madonna. In fact, the best “celebrities” are those who your target market knows within the subject of your niche. Selling a guide […]