Archive for March, 2011

Put Some Power Into Your Copywriting

Outstanding post from Lawrence Bernstein over at the Info Marketing Blog titled… “The Power Concept In Copy”. Some fascinating background to one of the most effective ads ever written… …along with some info on a couple of marketing geniuses… …and of course the intriguing “Power” concept. The post includes a swipe of the famous ad. [...]

Mar 23, 2011 | 1 comment | View Post

Help Yourself And The People Of Japan At The Same Time

Public service announcement time. No doubt you’ve been following events in Japan and are as horrified as I am at the scale of the destruction. Here in Australia (and NZ) we’ve had our fair share of natural disasters this year… …but they’re dwarfed by the devastation in Japan. Here’s a way you can help to [...]

Mar 20, 2011 | 0 comments | View Post

Social Media: To Outsource Or Not? That Is The Question…

…with apologies to W. Shakespeare and kudos to the great Tom Fishburne for this cartoon… Tom’s full article is at “outsourcing social media“. So to outsource or not? Well, one thing as a business owner or manager you should NEVER outsource is…

Mar 19, 2011 | 1 comment | View Post

Looking Ahead – Marketing Calendar April 2011

Here’s our monthly feature looking ahead to April… …at events and anniversaries that marketers can use to base promotions around. April 1 is, of course, the prankster’s delight “April Fool’s Day”.  Use carefully, this can backfire on you! Then Easter is the big event of the month.  it’s late this year and falls on April [...]

Mar 10, 2011 | 0 comments | View Post
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