Ace copywriter John Carlton has a new post on his blog titled… “Full Tilt Boogie” What the heck is that about, you might wonder? All about marketing and business lessons from high stakes poker players. It’s something I’ve discussed before… …that in business it’s all about stacking the deck in your favour. Direct response marketing […]
Archives for August 2010
Marketing…Beware Of The Shark!
…or more specifically, beware of “Jumping The Shark” in your marketing. For those of you not familiar with the expression, “Jumping the shark” means…
Marketing And Movie Trailers – The Town
Came across this upcoming movie that has been attracting interest from a number of movie buffs. Main point of interest is that Ben Affleck not only stars but also directs. Er…”So what?” you might ask. Well, Ben’s debut at directing “Gone Baby Gone” received critical plaudits and given the current uninspiring state of filmmaking this […]
Looking Ahead – Marketing Calendar September 2010
Here’s our regular look ahead at upcoming events you might be able to build a marketing promotion around. In Australia, spring is here and quite a few things are happening this month… 1 September – The “official” first day of spring and also “National Wattle Day” 3 September – Australian National Flag Day 5 September […]
Does My Logo Look Big In This?
Couple of cartoons from the always witty and insightful Tom Fishburne… …and…