Must be the summer lull up in the northern hemisphere… …as it seems to have been a little slow on direct response copywriting and marketing blogs of late. And of those that are publishing, a number are resorting to the (quite legitimate) tactic of republishing earlier posts. Having said that, here are some items very […]
Archives for July 2010
Marketing And Movie Trailers – Toy Story 3
Been a while since I posted a “Marketing And Movie Trailers”. Is it me or has there been a lack of interesting movies so far this year? Anyway, saw “Toy Story 3” recently and LOVED it. Without further ado, here’s the trailer… OK, so how does it score on our usual scoring system?
Copywriting Blogs Roundup – 3 July 2010
Only 2 things I’ve noticed that I think really worthy of your attention this week. Drayton Bird has been posting a lot of excellent material including… “Is this the most underestimated, overlooked marketing weapon?” Totally agree with Drayton. Every time I’ve used this, the results have been great. Over at the “Total Package” there’s a […]
Australia’s Most Trusted Brands 2010
Reader’s Digest Australia has just released it’s annual survey of “Australia’s Most Trusted Brands” (details here). “Band-Aid” launched in 1920, was voted “Australia’s No. 1 Most Trusted Brand” (followed by Cadbury, Panadol, Sony and Colgate). There are 22 categories in all. Here are 5 of them… Airlines – Qantas Banks – ING Direct Cars – […]