…from copywriting and marketing maven Michel Fortin. Check out this post… “12 Awesome Resources For Design And Copy“. My personal favorites… …the WordPress tips and the “Submit Button” enhancements. Hours of fun and distraction here! I guess I should post a “Beware Of The Shiny Object” sign, in the light of the previous post! Used […]
Archives for June 2010
The Peril Of The “Shiny Object” For Copywriters…
…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a […]
Video – Political Ad With Some Copywriting Points To Note
Some useful copywriting points to note in a video that’s been causing something of a stir with comments like “Has Alabama’s Dale Peterson created the best political ad ever?” Here’s the video… Here are a couple of the points that struck me…